VHA has just announced its midnight iPhone 4 launch details for Vodafone and 3, and given the weather in Sydney at the moment, it sounds a lot more appealing than spending a few hours queued up in the rain.
Rather than make customers queue up in the cold, the flagship 3 and Vodafone Store on George street in Sydney will open at 10pm, when customers can register to buy the new phone. Each customer who registers will be given a number and then escorted to the Ivy hotel, where they can enjoy a private party with food, drinks and entertainment.
At midnight, VHA will start calling out the numbers chronologically, and customers will be returned to the Voda store where they can complete their iPhone 4 purchase.
It goes without saying that you’ll need to be at least 18 to be eligible to get into the swank that is The Ivy, but otherwise, this sounds a lot more fun than standing in the rain. Plus, the party will kick on until 3am, so if you’re not planning on working on Friday, it could be a fun night out…
Chewy Bravo
Wednesday, July 28, 2010 at 4:59 PMThats a great idea. Lets all get wasted and loose or break our new phones
Nicholas
Wednesday, July 28, 2010 at 5:05 PMLol, wouldn’t change my decision if I lived in Syd, but sounds like fun :P
David
Wednesday, July 28, 2010 at 5:36 PMDoes anyone know if they’ll be having midnight launches in cities other than Sydney?
James
Wednesday, July 28, 2010 at 5:41 PMIs that Lara Bingle? Oh great. What an amazing party that will be lol
Tom
Wednesday, July 28, 2010 at 5:42 PMBit of tongue in cheek here too?
“I’ve got an idea fellas. Let’s launch it in a bar!”
Pancake
Wednesday, July 28, 2010 at 7:27 PMStill have to queue up in the cold to register though
Katie
Wednesday, July 28, 2010 at 8:19 PMIts amazing how, even though I was registered to recieve iPhone updates from 3 and Vodafone, I am yet to recieve one single email from them. whether it be from pricing availability or confirmation or this… And I know I’m not the only one. Pick up your game guys, you’ve lost me as a customer now
igoforthebest
Wednesday, July 28, 2010 at 8:20 PMWheres the flagship store on George St? Is it the one next to wynyard station?
James
Wednesday, July 28, 2010 at 10:49 PMwoop woop
Wayne H
Wednesday, July 28, 2010 at 11:20 PMMan, the iPhone isn’t just a phone, it’s a lifestyle choice. I guess I’m too much of a loner to be into that (and the party too). What I want to know is how do they call up the numbers chronlogically? Last time I checked chronological order had nothing to do with the order of numbers; and everything to do with TIME. If I got number 5 before the other guy got number 3, does that mean I go first?!?
Troy Thompson
Thursday, July 29, 2010 at 9:47 AMI went to a wedding reception at the Ivy a couple of weeks ago, that place is Mad!
I also like the ordered ticket idea. More stores should do this!