“Si la Roja gana, tú ganas,” said the ad in big honking letters in magazines, newspapers and TV commercials.
If the Red – nickname for the Spanish soccer team – wins, you win.
Buy a Toshiba laptop with the last Intel Core i5 2010 processor, or a Toshiba TV and, if Spain wins the final we will give all your money back.
That was it. Pretty clear and straightforward… unless you read the small print, which was not available in any of the ads, only on the company’s website. There, the rules said that you had to register your product before June 17 to qualify. Of course, almost nobody did that, because the ads themselves didn’t say anything about registration or any requirement. It was only: Buy our products and we will give your money back if Spain wins the final.
As a result, Toshiba customers and consumer associations in Spain are up in arms against the company, demanding their money back exactly like the ads said, no registration required. The promotion sets the money back deadline to August 2, which is not in the ads either, but in the website small print rules.
Of course, Toshiba says that they are right and that they didn’t have to advertise the need to register the product in the ads. In fact, they suggest the current protests is all a conspiracy against their brand. [Muy Computer and Muy Computer]
matt
Thursday, July 15, 2010 at 11:09 AMwhat a joke, of course you have to show the small print in all ads, although, I would think that they would have at least mentioned small print being available at their website in all their ads, in which case they will probably get away with it. OTHERWISE they should have to pay!
James-Mac
Thursday, July 15, 2010 at 2:20 PMIn terms of advertising and goodwill, they probably should give the money back…
A safer bet would have been if Australia wins.
Greg
Thursday, July 15, 2010 at 5:20 PMI don’t think this would fly under Australia’s consumer protection laws.
They should cough up before the legal action starts.