Cameras

Panasonic Lumix LX5: I Want This Awesome Camera So Badly

Panasonic’s Lumix LX3 was deeply coveted by camera nerds, a groundbreaking point-and-shoot that gave up megapixels for incredible photos. The LX5 is its sequel – and it’s the first camera that might knock the S90 out of my pockets.

For the third iteration in a row, it’s sticking with a 10MP CCD sensor – the improvements focus on boosting dynamic range and low-light performance, while adding a new Leica Lens and a revamped image processing engine. We really can’t wait to see what it can do.

The LX5 has an F2.0, 24mm Leica lens and 3.8x optical zoom (as opposed to the 2.0 zoom on the LX3). Video maxes out at 720p, but it’ll look awesome on the new screen – which uses a high colour rendering index backlight LED for better colour reproduction and visibility in sunlight.

In addition to the new insides, the LX5 has some improved features over the LX3 too, including more advanced image stabilisation, creative movie mode and face recognition. It’s picked up some some ergonomic improvements along the way, including a jog wheel and a snazzy new white colour option (though of course the traditional black is still available). The beefed-up LX5 will go on sale late August for $US500. Full details below.

PANASONIC LUMIX LX5, THE ULTIMATE COMPACT HIGH-PERFORMING DIGITAL CAMERA AIMS FOR SUPERB PHOTO QUALITY, ESPECIALLY IN LOW-LIGHT ENVIRONMENTS

Panasonic LUMIX LX5 Features New High Sensitivity CCD and F2.0 Leica Lens for Shooting Stunning Photography and Vivid High Definition Videos

SECAUCUS, NJ (July 21, 2010) – Panasonic today announced the LUMIX DMC-LX5, the ultimate compact, high-performing digital camera offering photo enthusiasts the ideal camera for capturing professional-quality photos and High Definition (HD) video. With an ultra-bright F2.0 ultra-wide-angle 24mm LEICA DC VARIO-SUMMICRON lens, the LUMIX LX5 minimizes image distortion, resulting in stunning, true-to-life images with outstanding resolution and detail. The 24mm wide angle lens offers extraordinarily large viewing space and now the optical zoom is extended to 3.8x(90mm) making the LX5 even more versatile.

“The Panasonic LUMIX LX-Series cameras have been extremely popular models for us with professional and enthusiast photographers, who understand and value the superb image quality such a compact, affordable digital camera can offer,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “We expect the same enthusiasm, if not more, for the LUMIX LX5, which features improvements to the lens and processing – resulting in even better images.”

The Panasonic LUMIX LX5 is a unique compact digital camera in that it offers superb image quality along with a super-bright lens and increased creative modes. The F2.0 lens is twice as bright as a F2.8 lens, making it easy to produce beautiful photos with a soft-focused background thanks to the shallow depth of field provided by the extra light. In addition to the newly-designed lens, the LUMIX LX5 features an image processing engine that combines technologies resulting in professional-quality photos, especially in low-light situations. Like its predecessor, the LUMIX LX5 features the highly-acclaimed 10.1-megapixel CCD, but it has an expanded dynamic range by increasing the sensitivity and the saturation.

The newly developed Venus Engine FHD image processor enables higher-speed, higher-performance while compiling the Intelligent Resolution technology. The triple CPUs in this imaging engine dramatically speeds up processing while achieving exceptional noise reduction performance. With its high-sensitivity CCD and the brightness of the lens, minimum illumination of the LUMIX LX5 is as low as 3 lux while shooting video.

In addition to capturing high-quality still photos, the LUMIX LX5 can record HD videos in AVCHD Lite, a format that allows almost doubling the recording time in HD quality compared with the conventional Motion JPEG format. Creative video shooting modes include Creative Movie mode, where users can set shutter speed and aperture manually to make even more impressive movies. My colour mode and Film mode are available for more extended expression not only in photography but also in videography. The LUMIX LX5 also features Dolby Digital Creator to record high quality audio and the 3.8x optical zoom is available while shooting video.

The LUMIX LX5 has also been redesigned externally – with a thicker grip making it easier to hold and a newly-incorporated turn-and-push jog dial achieves various selection and setting more quickly. The LUMIX LX5 also features a hot shoe, which allows for the attachment of a wide-variety of accessories, such as an optional Live View Finder which helps shooting under strong daylight with high visibility or an external flash. The 1:1 square format setting is added in the aspect ratio option which can be selected with the switch at the side of the lens barrel.

Other features of the Panasonic LUMIX LX5, include:

• The 3.0-inch large 460,000-dot high resolution Intelligent LCD also redesigned by adopting High CRI (colour Rendering Index) backlight LED to greatly increase the colour reproduction, making it more visible both in shooting and playing back images in any conditions from at dark night to under bright sunlight.

• Battery life is extended to shoot 400 photos (CIPA) per a single charge.

• A wide-variety of accessories, including a Live View Finder (DMW-LVF1), External Optical View Finder (DMW-VF1), Wide Conversion Lens (DMW-LWA52), Conversion Lens Adaptor (DMW-LA6), MC Protector (DMW-MC52), ND Filter (DMW-LND52), PL Filter: DMW-LPL52, External Flashes, Leather Case (DMW-CLX5) and a Battery Pack (DMW-BCJ13).

The Panasonic LUMIX DMC-LX5 will be available in late-August 2010 for a suggested retail of $US499.95 and will be available in black and white models.

·Leica is a registered trademark of Leica Microsystems IR GmbH.

·The LEICA DC VARIO-SUMMICRON lenses are manufactured using measurement instruments and quality assurance systems that have been certified by Leica Camera AG based on the company’s quality standards.

·The “AVCHD” is a high definition (HD) digital video recording / playback format jointly established by Panasonic Corporation and Sony Corporation. The “AVCHD Lite” is a subset of the “AVCHD format” for HD digital video cameras with HD video recording restricted to 720P. The new “AVCHD Lite” Logo and the “AVCHD Lite” licence are restricted to devices within the AVCHD Video Camera category. Digital cameras have been added to the AVCHD Video Camera category.

·The “AVCHD Lite” and the “AVCHD Lite” logo are trademarks of Panasonic Corporation and Sony Corporation.

·AVCHD Lite motion images recorded onto an SD Memory Card or a DVD disc cannot be played on a device that does not support the AVCHD standard.

·Dolby and the double-D symbol are trademarks of Dolby Laboratories.

·HDMI, the HDMI logo and High-Definition Multimedia Interface are trademarks or registered trademarks of HDMI Licensing LLC.

·YouTube is a trademark of Google Inc.

·All other company and product names are trademarks of their respective corporations.

·This unit is compatible with both SD/SDHC/SDXC Memory Cards. You can only use SDHC Memory Cards on devices that are compatible with them. You cannot use SDHC Memory Cards on devices that are only compatible with SD Memory Cards. (When using an SDHC Memory Card on another device, be sure to read the operating instructions for that device.)

·Some accessories are not available in some countries.

·The use of recorded or printed materials that are protected by copyright for any purpose other than personal enjoyment is prohibited, as it would infringe upon the rights of the copyright holder.

·Design and specifications are subject to change without notice.

About Panasonic Consumer Electronics Company

Based in Secaucus, N.J., Panasonic Consumer Electronics Company (PCEC), is a Division of Panasonic Corporation of North America, the principal North American subsidiary of Panasonic Corporation (NYSE: PC) and the hub of Panasonic’s U.S. marketing, sales, service and R&D operations. In its commitment to provide consumers with extensive imaging resources, Panasonic LUMIX established the Digital Photo Academy, a series of nationwide workshops designed to instruct consumers how to optimise the features on their digital cameras and produce high-quality photos.

Panasonic is pledged to practice prudent, sustainable use of the earth’s natural resources and protect our environment through the company’s Eco Ideas programs. Company information for journalists is available at www.panasonic.com/pressroom.

For more than 20 years, Panasonic has been proud to support the Olympic Movement as an Official Worldwide Olympic Partner in the Audio and Visual Equipment category and, beginning in 2009, in the Digital Imaging category as well. Panasonic has also renewed its partnership with the International Olympic Committee for an additional eight years through the 2016 Summer Games. For more information, visit http://panasonic.net/olympic/.

PANASONIC PACKS ADVANCED PHOTO AND VIDEO FUNCTIONS INTO A SLEEK, SLIM AND STYLISH LUMIX DIGITAL CAMERA

New LUMIX FX700 is small in size and big on features, including a MOS sensor, 3″ Touch-Screen LCD and Full 1080 High Definition Video

SECAUCUS, NJ (July 21, 2010) – Panasonic announced today the addition of the new LUMIX DMC-FX700 digital camera, which records 1080 full High Definition (HD) videos in the AVCHD format and features a 3-inch touch-screen LCD. The 14.1-megapixel digital camera features a 24mm ultra wide-angle F2.2 super bright LEICA DC VARIO-SUMMICRON lens with a 5x optical zoom*1 making the LUMIX FX700 extremely versatile in low-light conditions and when capturing moving subjects.

“The 24mm ultra wide-angle lens and 5x optical zoom on the LUMIX FX700 makes it a powerful and advanced addition to the FX-Series, known for being slim, sleek and high-performing,” said David Briganti, Senior Product Manager, Imaging, Panasonic Consumer Electronics Company. “The LUMIX FX700 offers a complete suite of creative ways to capture superior quality photos and full HD videos in all shooting situations.”

The LUMIX FX700 adopts full touch-screen operation, which allows for Auto Focus (AF) to be set by touching the 3.0-inch, 230,000-dot LCD screen. Once a subject is locked with a single touch, the AF tracking function will follow the subject while moving. With the Intelligent Scene Selector, the camera automatically switches to the appropriate mode according to the subject selected. All menus settings are now available with one-touch control for shooting images and videos.

The LUMIX FX700′s advanced 24mm ultra-wide-angle lens, a rarity for a compact camera of this size, makes it easy to capture many subjects due to the great depth-of-field provided by the extra light. Additionally, photographers now have a wider range of composition possibilities with approximately 213% larger viewing space compared to that of a 35mm camera.

The LUMIX FX700 can also record HD video in the AVCHD format, which allows for almost double the recording time in HD quality compared to the conventional Motion JPEG format. The LUMIX FX700 records in 1920×1080 full HD with enhanced picture quality and Intelligent Resolution technology. Along with this high-quality HD video with a 5x optical zoom*1, the FX700 also features Dolby Digital Stereo Creator to record high-quality audio.

Panasonic’s iA (Intelligent Auto) mode is further advanced in the FX700 with the addition of Motion Deblur mode* by updating the motion detection (Intelligent ISO Control) and brightness control (Intelligent Exposure) to gain the highest shutter speed possible. Combined with the outstanding brightness of the lens and the POWER O.I.S (Optical Image Stabilizer), the LUMIX FX700 reduces any blur either caused by handshake or a moving subject. Intelligent Burst mode now determines the frame rate in burst shooting according to the speed of the subject’s motion, making it easy to capture any image. Included in the iA suite of technologies is: POWER O.I.S., Face Recognition, Face Detection, AF Tracking, Intelligent ISO Control, Intelligent Scene Selector and Intelligent Exposure.

The LUMIX FX700 features the new Venus Engine FHD image processor which includes advanced signal processing capabilities. It also incorporates Intelligent Resolution technology, which examines three areas pixel-by-pixel, to automatically detect and enhance any degradation created during the digital zoom process.

Other features of the Panasonic LUMIX FX700 include:

• Handheld Night Shot: Using the high-speed MOS sensor, this new mode shoots 10 consecutive shots to simulate and detect the perfect shot of any subject while simultaneously fixing the subject’s position. Through the MOS sensor’s short shutter speed, exposure is increased while noise is reduced to create a blurless, beautifully- illuminated night shot without the use of a tripod.

• Battery Life: The high-performance Venus Engine FHD is also highly energy efficient despite its high processing capabilities, extending the battery life up to 300 shots (CIPA) on a single charge.

The Panasonic LUMIX FX700 will be available in black in late-August for a suggested retail price of $US399.95. For more information on Panasonic LUMIX digital camera models, please visit: www.panasonic.com/lumix.

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