See that beautiful model there, frolicking with a few of her friends? No? Well, your smartphone can. This billboard – and two others like it – is one giant QR code that in this case gives particular significance to augmented reality.
Calvin Klein has occupied that particular billboard space, over a prominent corner on Houston Street, for quite some time. But whereas before it might have looked like this:
Through the end of the day it’s just a bunch of big red and white blocks. Unless, of course, you have a smartphone that can read QR codes (there are plenty of apps for that). Then you’re treated to a steamy 40-second ad.
QR codes have been hugely popular in Japan, but haven’t caught on in the US yet other than as a means to link apps in the Android Market. But Calvin Klein and augmented reality enthusiasts are both hoping the same maxim holds true: sex sells. [Mashable]
Arthur McChesney
Friday, July 16, 2010 at 6:57 AMWhen I go to the link ( http://ckj.mobi/pr ) on my N900 all I get is the original image with the same text…
Methinks that Calvin doesn’t realise that its a phone in my pocket
kakyoin01
Friday, July 16, 2010 at 9:17 AM@Arthur, it’s a joke right?
i could watch the video …
Lex
Friday, July 16, 2010 at 9:55 AMI have the n900 too – it doesn’t like “mobile” sites because the websites don’t think the n900 is a phone – they see it as a computer…