One of iOS 4′s tentpole features – right up there with multitasking and folders – launches today. It’s called iAd, and it’s coming to hog your screen and your bandwidth. Here’s what one of the first looks like.
This walkthrough of a Nissan Leaf iAd is itself a bit of a plug for Leaf and for iAds, which is fitting! iAds themselves are lurking in your apps, blurring the line between content and advertising. And to be honest, the features are fun and useful – if you’re interested in a car. If not, well, it’ll just sit dormant on your screen like any other banner ad.
Overall, it doesn’t look like the iAd experience is going to be as onerous as you’d think. Product strikes your fancy? You can find out more in an interactive way. And if it doesn’t, well, just keep on ignoring it like you always have.
James Pearson
Friday, July 2, 2010 at 8:52 AMnow theyre advertising.. advertising?
Thomas Tran
Friday, July 2, 2010 at 9:44 AMThank you, Apple…
JonBOY26
Friday, July 2, 2010 at 10:26 AMhaha, lame! It sounds like a typical American style ad from the 1950s, the type that frequently featured sexist remarks.
nick6000i
Friday, July 2, 2010 at 1:20 PMI’m pretty sure this guy is holding the phone the wrong way.
Bobby
Friday, July 2, 2010 at 1:38 PMtouche, touche
Devz
Friday, July 2, 2010 at 2:52 PMAhh, the mobile carriers will make a packet from interactive advertising. Nice one Apple!
Simon Reidy
Friday, July 2, 2010 at 3:45 PMWow. This is bound to increase the reality distortion field potential by a factor of 100.
Now we’ll have people lining up to buy “nee-sons”.
Stuart
Friday, July 2, 2010 at 6:35 PMAre iads showing in aus? I can’t see any…
iphoneVSnokia
Friday, July 2, 2010 at 11:09 PMthe phone is not bing held correctly steve :)