HTC has today confirmed rumours about a planned switch away from the supply restrained AMOLED screen tech it sticks in its Desire and Nexus One phones, with new/old and more plentiful “Super LCD” screens replacing them.
Publicly acknowledging that “high demand” for AMOLED screens has led it to switch suppliers, HTC says the SLCD screens will let the maker “ramp up” production to help it meed the soaring demand for its mostly Android-powered smartphone range. Here’s the full announcement. [HTC]
New Displays to be integrated into HTC Desire and Nexus One
HTC Introduces SLCD Display Technology To Its Portfolio
Taoyuan, TAIWAN – July 26, 2010 – HTC Corporation, a global designer of smartphones, today introduced Super LCD display (SLCD) technology into a variety of HTC phones including the HTC Desire and global Nexus One later this summer. The SLCD display offers an exceptional natural balanced colour, clear contrast, broad viewing angles and improved power efficiency.
“HTC is experiencing high-demand for many of our phones, specifically our phones with 3.7 inch displays. The new SLCD display technology enables us to ramp up our production capabilities quickly to meet the high-demand,” said Peter Chou, CEO of HTC Corporation. “The SLCD displays provide consumers with a comparable visual experience to HTC’s current 3.7 inch displays with some additional benefits including battery performance.”
SLCD is the latest generation of LCD technology that offers improved performance from earlier LCD panels including approximately five times better power management. SLCDs also offer an enhanced viewing experience with wider
viewing angles that are enabled by Sony’s new VSPEC III™ technology.
matt
Monday, July 26, 2010 at 7:40 PMwtf is ‘super’ LCD?
IPS?
does it cure cancer?
Simon Reidy
Monday, July 26, 2010 at 8:02 PMI wonder how SLCD compares to IPS LCD in terms of viewing angle, contrast and brightness? It will be interesting to see what resolution HTC bumps their phones up to later this year too. I’m guessing 1280×720 will be a natural evolution.
Alex
Monday, July 26, 2010 at 8:16 PM…I thought production of the Nexus One had stopped?
Karl
Monday, July 26, 2010 at 11:40 PM@Alex
No, production for the Nexus One hasn’t ceased. Only sales through Google has ceased. You still can find it on certain carriers (eg Vodafone AU, Vodafone UK etc)
Michael
Monday, July 26, 2010 at 10:35 PMSounds like spin to me to excuse cutting the quality. I use my phone a lot of the time in low light and LCD looks pretty dang horrible next to OLED. Super LCD sounds more like a marketing term than anything else and I’ll be very surprised if it can even approach OLED for contrast.
I’m betting 2nd tier markets like Australia will be the dumping ground for the LCD screen models.
Ward Paterson
Tuesday, July 27, 2010 at 11:46 AMSLCD isnt bad really. I reckon it should have been used on the N1 and Desire first up. Standard AMOLDED LCD screens are vibrant and rich in colour, but FFS you cant see anything outdoors.
For those of us who work & play outdoors a fair amount, AMOLED screens are rubbish.
Super AMOLED screens aren’t that much better to be honest (I bought a Samsung GS after frustration with the N1) but at least I can see the screen (I’d say 50% brighter outdoors than AMOLED LCD)
I am sure HTC would have stung Samsung with some damages clause and made some $$ out of the supply issue, so for HTC its a win win. Brighter screen, reduced build costs, damages $$ = happier end users… lol