Yeah, your local museum may think they’re pretty fancy with their glowing Helvetica sign, but does it have revolving parts that turn into a mirrored palindrome? London’s V&A museum is scoffing in the face of yours.
A palindrome, in case your memory needs refreshing, is a word which can be read either back to front or front to back exactly the same way – you may be familiar with “radar” or “kayak”. In this case, the letters “V&A” appear in the logo even when spun around. It’s hard to explain, but if you clamp your eyes on the video here you’ll see what I mean.
It’s the work of UK artist Troika and was put up in the museum entrance just the other week. [Troika via Core77]
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