According to NPD’s polling of 3862 iTunes users over the age of 13, roughly 25 per cent of iTunes users would be interested in a free-from-anywhere library streaming option – that’s a total of 13-15 million customers in the US alone.
Many customers would be interested in an unlimited streaming pay service as well. Provided that it support multiple devices, NPD estimates that seven to eight million iTunes users would be willing to pay a minimum of $US10/month to subscribe.
As the NPD points out, that’s a billion dollar market in the first year – a market that’s only likely to grow as the public understand what the heck this whole cloud thing is, anyway. [NPD]
Shane
Thursday, July 15, 2010 at 10:28 AMI just want to get rid of need to have itunes altogether!!
Franky, there are better solutions!!
Please, set my idevices free!!
Steve M.
Thursday, July 15, 2010 at 1:28 PMCalm down, I’m sure Franky is well aware of the alternatives to iTunes.
PhuzZy
Thursday, July 15, 2010 at 2:00 PMwell get rid of iTunes.. easy.. ditch Apple go WP7/Zune/Android/Amazon or a hundred other players.
simon
Friday, July 16, 2010 at 12:10 AMYeah, its okay for the americans with the unlimited data plans. wait. didnt ATT kill unlimited plans?
Out here is the sticks (Australia) you pay by the GB. On mobile phones its by the MB ($10AUD for 150MB).
On an iphone, streaming kills the battery. Ive streamed radio before on my iphone, 3 hours later it was dead. That was for a 64kbps quality stream. 256kbps will chew for CPU cycles hence killing the battery faster.