It’s always a nice surprise when a gadget exceeds your expectations. When something you thought was a solution to a problem that didn’t exist turns out to be a genuinely useful and enjoyable device. And that’s what happened to me last week while I was playing with the iPad.
I was always sceptical of Apple’s magical and amazing tablet. Truth be told, I still am a bit. I pretty much travel everywhere with a 13-inch MBP and my iPhone, so introducing another device seems kind of counter intuitive. But I can’t deny that I actually used the iPad regularly when I had it.
Like as I was sitting at the dinner table with my mother in law, a week after she returned from a month in Italy. She started telling me about a lovely Italian town he’d visited, but couldn’t remember the name. A quick look at Google Maps on the massive screen, and we’d begun mapping out her journey, giving my wife and I a much better idea of her trip. Sure, we could have used a laptop, but that would have felt a little formal. A little too much like work. A little wrong.
Or as I sat on the couch and watched BSG: Razor on Blu-ray with my wife. After the movie, we wanted to know who the Aussie actress was who played Kendra Shaw. A quick trip to IMDB and soon we were navigating through the entire Battlestar casts’ acting careers together. Once again, a laptop would have done the same job, but the iPad, being lighter and easier to pass between us, felt more appropriate.
At the chemist, getting my script filled for antibiotics after a trip to the doctor, the chemist staff crowded around me to see the shiny iPad. They looked at video, checked the web, watched me play a half-hearted game of Flight Control HD. It was almost a communal event, despite me not knowing any of them personally. They asked me if they should buy one. I gave them my response.
A quick download of the Toy Story book app, and I was sitting with my son, having the iPad read Toy Story to him. Sure, it was well beyond him, but the bright colours, interspersed with footage of the film and playback of the two main songs from the film meant he enjoyed it almost as much as I did.
But despite all these moments – these token moments of enjoyment – the iPad didn’t sell itself to me. I haven’t rushed out and burnt a $700 hole in my credit card. Because ultimately, the iPad needs to mature.
When Steve Jobs walked out on stage and unveiled the original iPhone, the world was blown away – but the first reviews were all about the device’s potential, rather than its awesome performance. By the time the iPhone 3G came out, Apple had taken many of the criticisms to heart and addressed them in either the new hardware or the new software, a process that’s continuing still with the iPhone 4 (huzzah for multitasking).
The iPad feels the same to me. For a start, it needs multitasking – The very first thing I did with my review iPad was write a post for Giz, using the keyboard attachment and the free iPad WordPress app. It was fantastic, until I tried to attach a photo… I didn’t have the camera or USB attachment, so I had to take the photo, email it to myself, quit WordPress, open Mail, save the image, close Mail, open WordPress, find my post, and upload the photo. Too many steps meant I didn’t even think of doing it again.
Next up, it needs more apps. My review unit came pre-loaded with a heap of apps, from games to newspapers, but browsing the app store, there was next to nothing I felt I had to download. Of the apps I was interested in, many of them cost around $15. I don’t necessarily think that this is too much , but for the apps that were little more than an upscaled version of a $3 iPhone program, it feels like a rort.
I also want a camera in the hardware. Doesn’t have to be too high res… Let’s face it, the iPad’s a bit bulky to be used as a real photo snapper. But for things like Skype (which would be great on the iPad), or augmented reality applications, a camera is a must add. And considering the recent iPhone 4 developments, it’s not unreasonable to think that iPad version two will have exactly that.
And that was my advice to my friends at the chemist who wanted to know if they should buy an iPad. It’s a great device, but it’s not done yet. As Apple revises its hardware (which is generally done on an annual cycle, pretty much like clockwork) next year, the platform will have had a chance to develop. The hardware will offer more (and probably improved) features, and developers will have created applications that truly leverage the strengths of the device, hopefully while overcoming the weaknesses. Not to mention the benefits of having a little bit of competition from other manufacturers will bring to the tablet in general.
So if you’ve been sitting on the fence deliberating on your iPad purchase, here’s my advice: Wait. It’s a really good device, but it’s going to get better…


















tsengan
Wednesday, June 9, 2010 at 4:45 PMNick, I recommend using Goodreader. It’s a brilliant App that fills some of those holes. Goodreader allows me to use the iPad as a wireless drive, or connect to a mail server and grab attachments.
It’s a brilliant, very easy way to connect, collate and sort documents in a variety of ways.
I have also been using Cydia for the multitasking, and that’s been a REAL help.
MDolley
Wednesday, June 9, 2010 at 5:07 PMI am glad I didn’t wait. I have been stuck in bed for 3 days and this thing has kept me sane. I agree about the app store needing more content but the fact that developers like EA already have games is a good sign.
I mainly use mine for gaming and browsing so for my use there is no need for a camera.
ij
Wednesday, June 9, 2010 at 5:57 PM‘Not done yet’, in your opinion.
I hope you added those last three words.
I will be buying one, and have suggested to many others to do the same.
Nait Dogg
Wednesday, June 9, 2010 at 6:44 PMI for one will be waiting to see the Chrome OS/Android and webOS devices before getting a tablet. Once tax time rolls around I’ll be building a media pc then a tablet next year, by which time my laptop will be on it’s last legs. My main critisism of the iPad is no flash. Say what you want about flash and I will mostly agree, the vast majority of video on the web is flash and the main thing I would use a tablet for is internet browsing. I suspect the real reason Steve Jobs won’t use flash is so that web developers create apps and then Apple can take a slice of the ad revenue and not through any altruistic reasons of creating an open web – thier Safari only HTML5 site points to that.
Kroo
Thursday, June 10, 2010 at 2:13 AMSorry but you are wrong about why flash isn’t on mobile devices. Apple make enough money and don’t need to kill flash to make more, so get that straight first. If you listened to the keynote address or read Jobs comments about flash, and leaving your emotions on flash behind, he is right. The continued vulnerabilities (another one came to light this week) that adobe refuse to fix as well as the inability of adobe to produce a reasonable mobile version along with it being a ridiculous processor hog as well as being tied to private API’s makes it unviable in the long term. It’s only a browser plug in for gods sake not an OS. If it didn’t have majority market share (thanks to microsoft killing all browsers in the beginning) it would have been trashed. It had no competition so it didn’t have the need to change. The way it is now, it would open up any mobile device to security vulnerabilities that nobody would wish to face. Who wants their phone to crash every time flash went down? It’s a sloppy rendering tool that hasn’t changed since macromedia left it. Web standards are on the move and adobe have been caught napping mainly because it never had competition to push it. My question is, why have a plugin that requires the cpu to render graphics running inside a browser when we can do all that with just the browser itself? And leave the device open to security vulnerabilities to boot?? As for the ads, advertisers want to get their message onto all platforms, and as it is now, flash is only on 10% of mobile devices. That leaves all the rest untapped. There’s the gap that needed to be filled so adios flash. You want competent flash on a mobile device, then good luck finding one.
matt
Thursday, June 10, 2010 at 10:16 AMthere is one thing you have forgotten to take into account: what if Jobs is full of shit? you know, like he ALWAYS is.
sounds like you have taken a REAL objective view, ONLY reading arguments from Apple… (who the hell would be emotionally attached to a web plugin??)
I have NEVER had a problem with flash, no more so than I have with bugs in normal web scripts. wtf do you think HTML5 uses to render everything quickly? magic? the idea of a “private API” is an absolute joke! Apple gets to make apps that use all the features of the hardware while 3rd party developers have to make apps slowed down by the shitty OS. OF COURSE Apple’s apps are going to be better! what a complete joke to suggest that it is in anyway a fair comparison! there is NOTHING magical that HTML5 does that Flash couldn’t do if only Apple would let them. (the fact that they need Apple’s permission just cements the fact that the iphone is a TERRIBLE platform for developers)
flash is now on Android, the review suggested that it “wasn’t bad” it didn’t break the device, it didn’t give the user aids, so WTF NOT let users have the choice!? if you don’t like ads, thats a completely different story, you DON’T need flash to get lots of ads!! Apple themselves will prove this!
Sez
Thursday, June 10, 2010 at 11:12 AMThen you obviously have no understanding of Flash if you think that the first post is “ONLY reading arguments from Apple… (who the hell would be emotionally attached to a web plugin??)
I have NEVER had a problem with flash, no more so than I have with bugs in normal web scripts. wtf do you think HTML5 uses to render everything quickly? magic?”
Great that you’ve had a good experience running Flash. However, as a software engineer I recognise the flaws in Flash and the benefits of HTML5 (which have already been mentioned so I will not repeat them). All of which I knew about before Steve Jobs even entered the Flash/HTML5 discussion.
Yes, Android has Flash support. Have you seen the benchmarks of Android running Flash/Android not running Flash? It makes a massive difference.
Just needed to throw my two cents in over the Flash matter here.
Also, I do agree that the iPad is still in the works, and of course the next model will be even better. But who can wait? Not me, and I do love it! Can’t wait to start developing for this puppy.
Namarrgon
Thursday, June 10, 2010 at 12:13 PM1. Jobs doesn’t want more money, he wants more *control*.
2. Flash is not alone with vulnerabilities (see: Jailbreaking). All software is vulnerable.
3. Animation will *always* consume more CPU – but you can turn it off, just like turning off images. Flash is no different than HTML5 here. Vector animation in HTML5 will use just as much CPU as Flash does. Video can be accelerated, and (finally) Flash does that.
4. Flash .swf spec is open & usable by 3rd party players and tools, like HTML5 and more so than Apple’s API.
5. Your phone won’t crash if Flash crashes, any more than it doesn’t when Safari crashes. That’s what the OS memory protection is for.
6. Why is a plugin rendering graphics any worse than the browser doing it? You think the browser can magically do the same job for free?
7. Flash is popular for a reason; it does a lot more than HTML5 currently can, and it has excellent authoring tools. That’s why so many games and animations are produced in Flash.
I have Flash running now on my Android device. I leave it off most of the time so browsing is no slower, but occasionally I visit a site like HomestarRunner that is useless without Flash. And since sites like that are never going to port their entire back content to HTML5 (if that’s even possible), Jobs has ensured that iPad users will *never* see those sites.
Bottom line is, you don’t like Flash then that’s fine, but it should be a *choice*. Your iPad is no worse off just because there’s a Flash app in the Store, but some people would be a lot happier. Just be aware that Jobs has taken that choice away from all his customers in the name of greater Apple control.
boc
Thursday, June 10, 2010 at 4:04 PM@Kroo Please learn to use paragraphs; it would make your ranting slightly more bearable.
Sez
Monday, June 14, 2010 at 9:53 AMWhat I was trying to communicate was the fact that some of the posters had been completely too rash about the Flash matter.
I don’t necessarily agree that Apple should ban it completely, however it should not be the end of the world.
Matt
Wednesday, June 9, 2010 at 7:16 PMThis is basically what I was trying to explain to a friend of mine when the iPad was initially released. I had the same experience with the first gen iPod touch. I bought mine as soon as they were released and, whilst it was a great device, I noticed after the honeymoon period that I really would have liked an external speaker and external volume controls for starters. Then second gen iPod touch was release and it had both of these features and more. I was trying to tell my friend “It’s good, but it will get better”. He bought one anyway. I guess the previous commenters simply reinforce that if one has their mind set on buying an iPad, no opinion based on experience will persuade them to reconsider
boc
Thursday, June 10, 2010 at 4:18 PMI think this is one of the more ingenious/sinister aspects of Apple marketing.
They spend a lot of time and money hyping up an announcement of a product that gets a lot of people interested.
Then they go and buy said device and spend a lovely time with it over the honeymoon period.
After the honeymoon period is over they realise that they didn’t actually need this device, or they would have been just as fine with a cheaper alternative, or that there was better option out there.
However, they’ve invested quite a sum of money on it (we all know they’re not cheap) and so convince themselves that they’ve made the right choice. Hearing anyone say something positive about their devices helps to reinforce that, whether it’s a friend, blog, magazine, or TV ad.
In the end, they’re now fully convinced it was the right choice and will defend it like crazy. Flaws – conveniently glossed over. Better alternatives – ignorantly cast as inferior.
What I’ve said is based normal human psychology. Any premium brand marketer would be aware of how important human psychology is and how to take advantage of human behaviour.
JohnBoy
Wednesday, June 9, 2010 at 8:08 PMAll I know is that I know use my laptop a lot less sine I got the ipad. When people ask me if they need one, I tell them it fills that middle space really really well.
matt
Wednesday, June 9, 2010 at 8:38 PMI always thought its best purpose was as an appliance, like the things you were using it for.
I would dare say that when you overlooked your MBP and started making a post for Giz on it… that was probably more your bad.. for not picking your MBP…
something that has stuck with me is the opening of the key note: they are trying to make it a third device. they don’t want it to replace your MBP.
and that is fine! all well and good! but if that is indeed it’s purpose it is 1) too expensive, and even then, will only ever be a luxury appliance. you won’t need one, but it will be nice to have. point being, it will sell OK, but not take over the world.
now, if they want to go ahead and make it fully functional, multitasking, usable for productivity, thats great too! but they are simply going to have to admit that it won’t be a third device, it will replace another device in the person’s life, most likely their MBP. to that end they NEED to do it properly, don’t make it so it needs to be drip fed from a ‘real’ computer just for the sake of making the person have a ‘real’ computer. it should be a real, stand alone computer. and cloud computing should go to the top of their list of priorities, because then limited power doesn’t matter. then it will take over the world.
Carlos
Wednesday, June 9, 2010 at 8:40 PM“She started telling me about a lovely Italian town he’d visited” ha ha is that a dig at your mother in law?
Greg Nicolle
Wednesday, June 9, 2010 at 9:32 PMI couldn’t agree more, the iPad is a really good product……BUT, it’s going to get better. Obviously this is a very strong argument not to enjoy a great device over the next year or so before the new model’s released. I personally am using the same logic for my TV, phone, computer and car. I for one am certainly not silly enough to part with my Nokia 3210, switch over from my trusty cathode ray tube TV, upgrade from my Apple 11e or trade in my Datsun 120Y as I know that no matter how good the replacements might be, if I wait, then they’ll only get better. Funny thing is, I think many of us currently enjoying the “really good” iPad will be the same ones lining up in 12 months time to own the “better” iPad, while all the smarter people continue to hold out for the “best” iPad in a few years time….all I can say is, I hope it’s worth the wait!
Nick Broughall
Wednesday, June 9, 2010 at 9:52 PMSarcasm is ugly on you.
matt
Wednesday, June 9, 2010 at 10:53 PMpoint taken.
but there is product evolution and then there is Apple product evolution.
to be honest, I was half expecting them to start with an etch-a-sketch, with the “revolutionary touch screen” to come in 2.0
White Mike
Thursday, June 10, 2010 at 1:23 AMGreg you miss the point. This is not about waiting too late to have children. Those that choose to wait for the next hardware revision will not look back mournfully on all those lost years that could have been spent with an iPad. They won’t even have to wait that long. The iPhone is the perfect example here. I’d been watching the device since the start but I knew as soon as the 3GS was released that was the right point to don the tracksuit and drink the Kool-Aid. Do I regret my past life with Nokias and Blackberrys? Hardly. Personally I look forward to getting an iPad, but not this one.
In the meantime I’d like to thank all the early adopters for working out all the bugs for me. I’ll let you know when your work is done.
Darrell Stanley
Wednesday, June 9, 2010 at 10:42 PMFunny when you first power a fresh out of the box iPad you have to connect it to a PC or MAC.. Oh I used a netbook..
David Christov
Wednesday, June 9, 2010 at 11:09 PMIt actually sits pretty square!
Why deprive yourself of a year worth of experiences,
life is to precious, you won’t/wouldn’t get the same response form your son in a years time if you read ToyStory to him or most likely any other story like you did then on the original 1st Gen one! I mean I would have never bought/done anything if I was to use your logic. Yes it’s cost me a bundle; eg.: the first 17″ Powerbook Pro I bought cost me $7,200.00, The first CD-ROM Burner $1,200.00 should I have waited until the PowerBook was a MacBook Intel and would cost me only 2,899.00 or the CD-ROM Burner to become 32x and cost me $60.00?
I would have never experienced and done the wonderful things that I did in the time that I had both those objects for.
Some people buy the worst stuff a keg of beer every week, handbags for thousands… blah blah blah, what’s $700.00 for something that blends with your lifestyle?
PS please ignore the previous unfinished post, as my cat stepped on the enter key.
Myles Kalus
Thursday, June 10, 2010 at 4:25 AMA wonderful read. And I have to agree, I’m waiting until they put a front-facing camera on the iPad. I would love to have a video call/Skype with my parents overseas (I’m an international student) without having to lug around my laptop or sit in front of my desktop.
Mathew Singleton
Thursday, June 10, 2010 at 5:41 AMWell done Nick, I totally agree with your analysis on the iPad. Given the length of time it takes to develop and release devices, you would have thought that if Apple can squeeze two cameras into their iPhone that they could have at least put one camera into the iPad.
This is either a real poor mistake by Apple or a very cunning decision depending on how you look at it. Apple have managed to sell over 2 million iPads thus far with it’s limitations, therefore they have room to move with the next iPad. Not only have they managed to convince over 2 million people to depart with their hard earned cash for a device that is, in my opinion, lacking in what should be standard features, but they have also setup another new product to draw people in evert year for the next upgrade, no matter how large or small the upgrade options are.
I agree with you 100% Nick, there would be nothing better then being able to Skype on this thing. I would use my PC even less if the iPad was able to video Skype as a lot of my friends and family live away, therefore keeping in contact with Skype is extremely handy and would have been the deal cleancher had the iPad shipped with at least a forward facing camera.
I can certainly wait another 12 months and see what happens with the next iPad. Heck there could even be a half decent Android device that comes out in that time.
Perdro
Thursday, June 10, 2010 at 3:58 PMWell keep arguing , keep flashing and keep jobbing jobs. But I havent touched the PC since I got the ipad. Yep I love using it and many for the same reasons as mentioned in the article
It will keep me going and guess what when all you buy the ipad version 2. you’ll be stuck with it when I get my ipad 3, and then those who get an android will be screwed by the android2. But then again I hear all the same arguments when windows first came out, and yep they are still saying its mac like.
In other words there is always and argument to wait. The reality is its what it is now. Either is suits or it doesn’t. And already third party products are out to fix some of the concerns you all mention. Yep you argue, 3rd party why not Apple. But at the same breathe you argue Apple’s a monopoly.
But being in the business for 30 years I’ve heard it all before. If you like PC you’ll hate Apple, and vice versa, but stop trying to use biased logic to convince others, and hey why are you here at all. Is it while you are waiting for your system rebuild from a crash?
boc
Thursday, June 10, 2010 at 4:41 PMFirstly, great article Nick!
I think a few people here have missed the fact that after an extended evaluation period you decided that the iPad was not right for you. You didn’t say it was bad and you didn’t tell people not to get it; you want to buy a better iPad.
@Greg Nicolle, @Perdo
What’s wrong with waiting if the product doesn’t meet your needs? You make it out as if we have to buy these things. You guys aren’t part of some cult are you?
@David Christov
You’re trying to say that Nick is less of a parent without an iPad. I find that highly offensive. I’m sure Nick is more than capable of entertaining his son and sharing magical moments with him without the need of some glorified book (I’m speaking of the iPad purely in the context of Nick reading a story to his son).
Also, your Powerbook and CD-ROM analogy is not applicable. These are both two things you wanted. You’re desire to have those two things was strong enough to justify their high cost. Nick clearly states that his desire for the iPad is not strong enough to justify the cost.
If more people had the opportunity of extended evaluations at no cost like Nick had then there would be a lot few people buying iPads. My friend’s workmate was one of the people that lined up day one and bought an iPad and a bunch of accessories. He sold it all two weeks later because he had no use for it.