
The iPhone 4′s 3.5-inch display is the highest resolution screen ever put in a phone. It’s stuffed with 614,400 78 micrometre-wide pixels, for a pixel density of 326 pixels per inch. Those are the facts, according to Apple.
What’s disputed is whether or not the iPhone 4 possesses a true retina display, one in which the human eye can’t see individual pixels.
Raymond Soneira, president of DisplayMate, which is known for its analysis of screens sent an email to us, and other media outlets, arguing that the specs are exaggerated:
1. The resolution of the retina is in angular measure – it’s 50 Cycles Per Degree. A cycle is a line pair, which is two pixels, so the angular resolution of the eye is 0.6 arc minutes per pixel.
2. So, if you hold an iPhone at the typical 12 inches from your eyes that works out to 477 pixels per inch. At 8 inches it’s 716 ppi. You have to hold it out 18 inches before it falls to 318 ppi.
So the iPhone has significantly lower resolution than the retina. It actually needs a resolution significantly higher than the retina in order to deliver an image that appears perfect to the retina.
On the other hand, William H.A. Beaudot, president of KyberVision tells The Loop that “Apple’s claim is not just marketing, it is actually quite accurate based on a 20/20 visual acuity.” Here’s what he says in detail:
“A visual acuity of 20/20 means that a normal human eye can discriminate two points separated by 1 arc minute (1/60 deg). A visual angle of 1 arc minute seen from a distance of 1 foot corresponds to a dot size of about 89 micrometers or a pixel density of 286.5 dpi. Since the ‘retina’ display has a pixel density of 326 dpi (14% better than what we would expect from a 20/20 visual acuity at 1 ft), it would seem unfair and misleading to refute Apple’s marketing claim on this basis.
Since this display is able to provide a visual input to the retina with a spatial frequency up to 50 cycles per degree when viewed from a distance of 18-inches, it almost matches the retina resolution according to the Nyquist-Shannon sampling theorem.”
Popular Mechanics courts the opinion of Ethan Rossi from the centre for Visual Science at the University of Rochester who says the iPhone 4 “surpasses 20/20 human visual capabilities” at 16 inches and 12 inches away. It’s when you get within three inches that he says you’ll be able to see the pixels.
Hokay, well. The one thing they all definitely agree on is that it ultimately comes down to how far you hold the iPhone from your face. The further away, the better it’s going to look.
But can we at least agree that retina display just sounds stupid? [The Loop, Gadget Lab]


















The Saint
Saturday, June 12, 2010 at 11:39 AMDad always said not to sit to close the screen :-S
The Flash
Saturday, June 12, 2010 at 2:43 PMWhy stop at “Retina Display” sounding stupid. How about FaceTime?
Maly Hooke
Sunday, June 13, 2010 at 6:07 PMYeah i think “Facetime” is a stupid name! But then again so is Facebook if you think about it…maybe they’re just trying to capitalize on the FB thing?…
Psjak
Saturday, June 12, 2010 at 3:24 PMdoes it really matter?
its still double the rez of the old iPhone and around 300dpi is what an average printer will do and that looks great!
matt
Saturday, June 12, 2010 at 9:06 PMexactly! who cares! it will look a damn sight better than the last one.
also, why chucking such a fuss over “apple exaggerating”
they ALWAYS exaggerate!!
andrew
Saturday, June 12, 2010 at 6:48 PMi got a Sony Xperia X1… its an okay phone…
came out almost 2 years ago and has a pixel density of around 310.9dpi
Iphone 4 has a nice screen. nothing revolutionary though. It’s just marketed well with silly buzzwords.
Anon
Saturday, June 12, 2010 at 8:35 PM“The further away, the better it’s going to look.”
Truer words could not be spoken. I’ll certainly prefer to see them further away from me rather than closer.
But on a less cynical note, my phone has a 311 ppi screen. Not as high as Apple’s 326, but then again my phone came out just under 2 years ago.
And my on my screen the pixels are still visible at about 1.5 feet. Granted, I do have 20/20 vision but it’s not very hard to pick out where one begins and another ends, especially with objects of contrasting white/black colouring.
The most important thing they can do is make the native font rendering anti-aliased.
They can cram as many pixels on there as they want, but to use a tired expression, it’s not the size that counts; its how you use it.
DONAR
Sunday, June 13, 2010 at 3:06 AMRetina display just sounds wrong….shoulda called it the EyePhone.