When your CEO thinks popping the Netflix disc in the Wii is more difficult than driving to a store to physically rent a disc (and then returning said disc), that might be a sign that your company isn’t exactly forward-thinking.
According to this interview with CEO Jim Keyes over at Fast Company, he’d much rather get discs by mail, go to a kiosk or go to a store to rent his movies. Unfortunately for him, he’s in the minority there. Netflix is pushing hard into streaming because streaming is very clearly the future. If Blockbuster wants to wilfully ignore that fact, I guess that’s their prerogative. [Fast Company]
Fordi
Wednesday, June 9, 2010 at 9:08 AMHaving so little clue about your industry should be grounds for dismissal. The CEO is supposed to be the visionary. Sad fact is that the board are probably just as backward.
matt
Wednesday, June 9, 2010 at 9:09 AMI still think driving to the store is the best option.
SteveM
Wednesday, June 9, 2010 at 1:45 PMIn Australia, I’d agree with you.
Alvie
Wednesday, June 9, 2010 at 2:50 PMHe is in the “minority”? Actually people who stream are the minority by a long shot. You left out the part where he said you can push a button have it on your internet connected tv, your Toshiba blu ray player, your Tivo system, even your HTC phone.
There are still a lot of people that do not like streaming yet.
Lets not forget Blockbuster has new releases a month before Netflix and Redbox.