Now you – yes you – can relive all 112 minutes of Steve Jobs’ keynote from yesterday, as well as watch the official iPhone 4 video. Everyone loves a gesticulating Jonny Ive, after all. [Keynote video and iPhone 4]
Now you – yes you – can relive all 112 minutes of Steve Jobs’ keynote from yesterday, as well as watch the official iPhone 4 video. Everyone loves a gesticulating Jonny Ive, after all. [Keynote video and iPhone 4]
Joel K
Wednesday, June 9, 2010 at 11:27 AMSee, at the end of the day, its not what Apple have out at the moment, its what they will bring out next.
Being quite critical here, I think Apple are artists of ‘dissatisfaction’. There is nothing ‘wrong’ with the iPhone3, sure its now ‘older’ – but that’s the nature of product development. I think Apple is doing very well with product sequels (Just like Harry Pothead, ahem, Potter).
I think this is clever, in continually creating this combination of dissatisfaction and desire – all marketing people should take note of this.
I personally don’t own an apple product, actually, that’s a lie, I have an the ipod photo in my car that was given to me – anyone remember that?! – consumers were dissatisfied with their ipods that only had music… but this only happened when they revealed the ipod photo…
Other than that, as a designer, I like their product design. I was not keen on the curved backs of the iphones, so this new one does appeal to me. I do find myself seriously thinking about getting one.
I’m now thinking of the iPhone 5… the 4 has only been ‘out’ for a couple of days!
dan
Wednesday, June 9, 2010 at 10:02 PMAs much as I like apple products i always get amazed with how steve jobs announces the half working new features that every other phone already had for years as being a life changing technology… Like video calling… Jobs dreamed about it for years and now they made it possible… What planet does he live? Everyone else had video calling on any cheap phone for the last 3 years… And apple comes with a “new” technology that allow you to make video calls between iPhones over wifi gives it a different name FACE TIME and pretends that we are in 2005 saying its the ultimate in mobile communication…. And people clap about it hahahahahahahahahahah WTF!!!!!!!!!