Yesterday, All Things D pointed out that Apple’s revised iOS mobile ad terms only allowed “independent” ad agencies to collect user data, effectively blocking the Google-dependent AdMob from competing on Apple’s devices. AdMob doesn’t like that one bit!
In the humorously and appropriately titled company blog “Mobile Advertising and the iPhone”, AdMob CEO Omar Hamoui expresses his displeasure and explains why you – the users and the developers – should be displeased, too:
Let’s be clear. This change is not in the best interests of users or developers. In the history of technology and innovation, it’s clear that competition delivers the best outcome. Artificial barriers to competition hurt users and developers and, in the long run, stall technological progress.
Still, there’s little that Hamoui can do in this situation to force Apple’s hand. Ironically, it was the emergence of Apple’s iAd platform, certain to be a powerful competitor in the mobile advertising space that reportedly swayed the FTC to allow Google’s acquisition of AdMob last month. A powerful competitor indeed. [AdMob via All Things D]
Shane
Thursday, June 10, 2010 at 9:17 AMHay, as a user, I prefer you take your stupid ads and … well, you get the jist, they are an unnecessary distraction.
The one really good thing about not having flash on the iphone, is the lack of stupid ads eating up your CPU time and bandwidth!
matt
Thursday, June 10, 2010 at 9:29 AMwell, you will still get lots of ads, its just only Apple will be making money from them.
that quote is true for just about every aspect of the idevices, and is why I hate them.
Joel
Thursday, June 10, 2010 at 10:26 AMI have never purposely clicked on an AdMob ad, or any other iPhone ad. But when I accidently do it thoroughly annoys me getting taken out of my app to safari. It’s mainly for this reason I don’t even look at ads.
iAd on the other hand looks intriguing. It’s a new take on ads, a playful take. And if I see an iAd that’s half interesting, I’ll click on it. For this reason I think Apple have achieved their goal and can shut out any other ad company that’s going to continue to annoy my iPhone experience.
boc
Thursday, June 10, 2010 at 3:32 PMAds are ads. Don’t fool yourself thinking iAds will be any better. If you find AdMob ads annoying then you will find iAd ads annoying as well.