
I’m not sure what it says about our collective imaginations when our escapist superhero epics are drawing inspiration from Silicon Valley bigwigs, but that seems to be exactly the case, with at least some early viewers finding unmistakable parallels in the upcoming film. In these readings, Stark is the Jobsian figure, and his nemesis, weapons manufacturer Justin Hammer, stands in for Bill Gates. Here’s what a TechCrunch reader who was privy to an early screening had to say:
I just came from watching IM2, and the whole Stark=Jobs, Hammer=Gates is NOT subtle. The relationship as the public sees it, is right there. Hammer is Bill with better hair. And Tony Stark is………. the movie starts with him giving a keynote speech on a Stark expo. Should I say more? And RDJr’s facial hair makes him resemble Jobs even more (it makes his face look slimmer). It’s pretty cool and almost distractive.
You may be thinking, as I was, that those examples are not entirely persuasive. Plenty of people speak at expos and plenty more have facial hair. But the case gets a little stronger with this bit from Newsarama about Sam Rockwell, the actor who plays Hammer:
Another newcomer to the set, Sam Rockwell, is portraying weapons manufacturer Justin Hammer. What little we saw of him in the trailer hints at a fast-talking sleaze ball. The actor says Hammer’s relationship with Stark is similar to the rivalry between Bill Gates and Steve Jobs.

Hmm! So it would seem that, to some extent, Iron Man 2 is inspired by the tech titans, even if Robert Downey Jr’s facial hair is all of his own. Does this mean that Iron Man 2 was written by Apple fan boys? Will Iron Man 2 replace that Ryan Phillipe hacker movie as having my favourite thinly veiled Bill Gates depiction on film?! Is Whiplash Steve Ballmer!?!??!
I don’t know. We’ll have to wait to see if the parallels are as strong as that early report suggests, but I’m already looking forward to Iron Man 3 in which Hammer says Starks’ new armour is only “OK”. [TechCrunch]
Jono
May 3, 2010 at 11:34 AM
Ahh already seen the movie.. Stark doesn’t stand in for Jobs at all, theres no allegory there.. this is a piece of ridiculous conjecture.. Hammer in the movie is an arrogant dickwad, more flamboyant and self-assured than Stark… Does that really suit the Gates/Jobs combo?
Besides, Jon Favreau has already stated Stark was modelled on Elon Musk…
http://www.time.com/time/specials/packages/article/0,28804,1984685_1984745_1985495,00.html
Do some research next time before conjecture?
Report PermalinkSteve M.
May 3, 2010 at 1:30 PM
Agreed. Hammer doesn’t fit the Bill Gates personality at all, and I also found that Hammer was implied to be less successful than Stark – that doesn’t sit right either.
I can see the parallels, but there’s not so much there that it’s worth getting that far into it.
Report PermalinkNato
May 3, 2010 at 3:08 PM
If anything Stark is more like Gates. I think you’ll find that its Gates who was more successful gave his money away and left the business and went to save the world not Jobs.
I watched the film and didn’t think about a Mac or PC once.
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