Well, the past 40 odd hours or so have been exceptionally interesting for some reason. It’s kind of interesting from my perspective – for the most part I feel like a reader, following the story and feeling its highs and lows just like you. But as editor of Giz AU, I also represent the greater Gizmodo brand, which is obviously in the spotlight at the moment.
For that reason, I wanted to show the Giz AU audience a post from Gawker.TV which showed all the TV coverage in the US the new iPhone exclusive generated. There are a fair few, and I should note that the commentary below is all direct from Gawker, not me. Still, it makes for exceptionally interesting viewing, if you’ve been as fascinated by the whole ordeal as I have been.
Good Morning America
Gizmodo’s own Jason Chen got a visit from Good Morning America, where we got an up-close look at the now legendary little lost iPhone. Chen gave a bit of insight into what may have happened at that bar in March, and how horrifying it would be to be anywhere near Jobs right now. (text by Arianna Reiche)
The View
The ladies of The View ponder how “the tech world is buzzing” and how they’ve all lost countless cell phones in bars themselves.
The Today Show
Meredith, Matt and Al attempt to make sense of the story here. This wouldn’t be a proper Today Show clip without a sad attempt at a joke by Al, “I wonder what Steve Jobs was doing in Germany?”
Morning Joe
The anchors over at MSNBC dissected the letter even came up with a new response from the Giz guys, “when donkey’s fly”.
MSNBC’s The Scoop
Gizmodo’s story was focus of MSNBC’s The Scoop today and discussed whether or not they felt it was “checkbook journalism” and said that the whole situation was “handled top-to-bottom, extremely well”.
CNN
As if there was a doubt, the story was also the subject of CNN’s What’s Hot segment. According to them, “the techies are going absolutely gaga” over the story and it’s a “big oops” for Apple. Big oops, indeed.
CBS Nightly News
Katie Couric gave the story a quick mention during last night’s evening news broadcast.
Fox News’ America Live
This Fox News clip may be the best of the bunch. The news anchor can’t get over her surprise over the popularity of the story and says that Gizmodo is “bragging” about “the next high-tech iPhone”. The expert they’ve brought is “skeptical” that the phone is the real deal, but goes on to tell the story and show us photos of the Beer Garden in question.
CNBC’s Power Lunch
Power Lunch’s boisterously reports the story, mispronouncing Gizmodo’s name twice. Ouch.
MSNBC
Features a clip of Jason talking in the beginning and brought on Dan Ackerman from CNET to discuss the story at hand.




















Brad Webb
Wednesday, April 21, 2010 at 5:31 PMA variation on ‘shooting the messenger’…
Anthony Tam
Wednesday, April 21, 2010 at 5:34 PMHeard on the radio that channel 9′s news is going to cover the iPhone. They dubbed it ‘exclusive’. I guess the breach of Apple secrecy is what makes this more interesting than the actual device itself.
Brendy Leo
Wednesday, April 21, 2010 at 6:28 PMYes, I just saw the segment on 9 News.
Tom O'Hare
Wednesday, April 21, 2010 at 6:21 PMwoot for an actual interview with jason
Jubbin Grewal
Wednesday, April 21, 2010 at 6:24 PMAny idea why I can’t see the videos? Just a black box. What do I need to watch them?
Elly Hart
Wednesday, April 21, 2010 at 6:39 PMWhat browser are you using? You shouldn’t need anything to view them.
Arthur McChesney
Wednesday, April 21, 2010 at 8:43 PMI can’t see most of them either – Chrome.
Possibly “geo-locked”?
cleverclogs
Wednesday, April 21, 2010 at 9:48 PMI only get black boxes too :/
Nicholas
Friday, April 23, 2010 at 11:53 PMHey. Using Chrome (latest dev version), windows XP, live in Australia. All working fine for me.
Your work or something blocking it maybe?
The Flash
Wednesday, April 21, 2010 at 6:48 PMYou’re not on an iPad are you? Most of the videos need flash to play?
Arthur McChesney
Wednesday, April 21, 2010 at 8:44 PMAnd as soon as I’ve posted the above comment they appear…
Jubbin Grewal
Wednesday, April 21, 2010 at 9:40 PMIE8. With flash. and Java. and Windows 7. I’m in Australia so maybe certain US vids won’t load?
Elly Hart
Thursday, April 22, 2010 at 6:08 AMWe’re in Australia too ;) I’ll have a chat with our IT guys and have it sorted out ASAP. Thanks for bringing it to our attention.
Jubbin Grewal
Thursday, April 22, 2010 at 8:06 PMYea I know. I thought I would point it out just in case :)
Let me know when its fixed.
GoodGrrl
Wednesday, April 21, 2010 at 9:49 PMIn Explorer I can only see black squares, but they work fine in something like Google Chrome….
ij
Wednesday, April 21, 2010 at 10:31 PMThe question is, do you really want to be associated with Gizmodo, now you know how low they will stoop to get a story. This taint will affect you too.
They behaved unethically, and possibly criminally.
wakadoodle
Wednesday, April 21, 2010 at 11:34 PMi just read a newspaper article about this in Indonesian wallpaper…
Frank, Brisbane Australia
Thursday, April 22, 2010 at 9:17 AMIt is misleading and wrong for the news agencies to announce this as the next generation iPhone because that is an absolute guess and is not based in fact.
Apple may very well have many prototypes of products floating around inside and outside the company, so for ‘journalists’ to say this is the next version iPhone is flat out false and frankly irresponsible journalism.
The only thing they can say is it was lost and found by someone who actually sold it to a journalist (not even theirs to sell in the first place) where then it was reported as a sneek peak at the next gen iPhone and then Apple claims it missing and requests the device be returned to its rightful owner.
I think this case has less to do with Apple’s ability to keep secrets and more to do with unethical journalism.
Additionally people seem to have concern for the Apple Employee who lost (or planted) the device, but ultimately the story should pivot on the person who found and then SOLD the device to journalists in the first place. Highly unethical all way round.
Dhani
Thursday, April 22, 2010 at 10:57 AMIt’s a great media coverage for Apple.
I wonder if they did it on purpose.
Jubbin Grewal
Thursday, April 22, 2010 at 2:28 PMIts just harmless publicity if it was planted. Come on guys, its a little harsh to call it morally unethical. (Although I agree… naughty man for trying to make a quick buck.. or $5000 in this case). I’m fairly certain though most people would have done this had they been put in this position.
I’ve always been anti-apple, and if it was planted – them I’m super impressed with how it turned out for them publicity wise. It worked.
If it wasn’t, I’m impressed with how its looking now compared to what it was. Its a better upgrade.
I’m more interested in the Zune Phone (Or known as Windows 7 phone)
Terry dactyl
Thursday, April 22, 2010 at 9:40 PMI am quickly tiring of the “anti-apple” movement. For years Microsoft was the hated corporate giant and Apple was the perky underdog until about 8 years ago when their marketing and sales picked up, now everyone’s “anti-apple”. I wonder when Android phones enjoy a market share all theses nay-sayers will become “anti-android”? It’s the old tall poppy syndrome all over again.
superted
Tuesday, April 27, 2010 at 2:14 PMFunny the Apple vs Microsoft debate with most Apple fans not realising Apple was headed for the financial scrapheap until a one Bill Gates bailed them out over 10yrs ago
Anonymous
Thursday, April 22, 2010 at 3:10 PMWhat’s the name of the black news reporter on MSNBC? She looks good.
Neil
Thursday, April 22, 2010 at 3:30 PMIn Australia and other countries Gizmodo could be charged for receiving stolen goods, The phone was stolen as ‘stealing by finding’. It is unprincipled. behaviour on the part of Gizmodo. Gizmodo has rewarded a thief.
Whether Apple’s secrecy is over the top (and it probably is) is a separate matter of no direct relevance
Will
Tuesday, April 27, 2010 at 10:52 AMIf I found an Iphone Prototype first thing I would of done is email Giz. Prob would have done it from said phone seconds after I fould it lol