Blu-Ray Vs Digital Downloads In Australia

Gizmodo AU

When HD DVD gave up the ghost a couple of years ago, many pundits claimed that it was merely a battle won for Blu-ray, and that they’d need to man up to face the war with digital downloads. Now in 2010, it’s time to take a look at just how well that war is going, and who exactly is winning it here in Australia.

There are currently over 1200 movies available to purchase on Blu-ray here in Australia. They all offer 1080p video content, although some titles do look better than others. Pricing isn’t set, but you can grab older flicks for as little as $10, although new releases can often sell for up to $50.

In terms of digital downloads, there are surprisingly few legal options for downloading high definition content in Australia. In fact, there are only two: the Zune video marketplace on the Xbox 360, and iTunes using the Apple TV. However, both of these options only allow users to rent HD movies, not purchase them to own.

While it’s difficult to get exact figures for HD movies through these services, a quick browse shows that there at least a couple of hundred HD movies available through the Apple TV, while the Zune marketplace has a good proportion of their 330 odd titles available in HD.

But that’s it. On the PC, you can download your choice of thousands of SD quality movies from iTunes, or BigPond Movies. If you’ve got a TiVo, you can download SD films to watch on your TV. Fotel lets you rent HD movies using their iQ2 box, but it’s not really a download service as much as a silent recording of a secret broadcast.

Then of course there’s Bittorrent. There’s a pretty substantial library of HD films available to anyone willing to risk a letter from their ISP.

Which leaves the war where exactly? Well, when you look at availability in Australia, Blu-ray owns the HD video market, even though it still has nowhere near the success of DVD (although Avatar could certainly change that). And even though we have our download caps and limited broadband speeds, the simple fact that there are only two legal options for downloading HD content in Australia is atrocious.

Discuss

(21 Comments)
  • [–]

    Caesar Wong

    Friday, April 30, 2010 at 12:58 PM

    Digital Downloads will continue to lose to Blu-ray as long as Australia still has bandwidth caps. God knows with the 5GB on my plan I wouldn’t sacrifice it just to watch, what? 1 1/2 HD movies a month? Without movies, 5GB is more than sufficient for my regular needs. If I had to pay more just for the privilege of being able to download movies, I’d take the same money and subscribe to Pay TV instead.

    • [–]

      Tom Killingbeck

      Friday, April 30, 2010 at 1:09 PM

      Sounds like you, sir, need a better provider. 5GB? Even Telstra can better that!

      • [–]

        Marco

        Friday, April 30, 2010 at 11:11 PM

        Well, first of all Telstra need to fix its shitty infrastructure to allow us to have descent bandwidth. After that we may think about downloading movies.

        Btw, thanks to Telstra I have a crap mobile connection.

    • [–]

      Dave

      Friday, April 30, 2010 at 1:11 PM

      Considering a decent movie in 1080p with 5.1 sound is going to be anywhere around 8-10GB, your 5GB per month won’t even get you a full movie.

      It’ll get you a 720p movie, but how many blu-rays are 720p?

    • [–]

      Heath

      Friday, April 30, 2010 at 1:35 PM

      5GB of broadband is nothing, if you pay more than $15 for it you are getting ripped off. To pay for TV the minimum you must spend is $30 per month (which doesn’t include any movie channels), for that you can get 12GB’s from TPG, which is about 2 full HD movies (at best), for $50 from TPG you get 130GBs (the plan I’m on) which is about 20 HD movies. Of course you have to pay for the content on top of that…I’m not condoning unsavory sources ;)
      Anyways, for me it’d be cheaper to get my content from online sources, it’s just disappointing you can’t buy to own digital downloads in this country yet.

      • [–]

        Fabs

        Saturday, May 1, 2010 at 2:18 AM

        Heath, you must live in America or somewhere. The $30 TPG plan is 256k/64k 8GB… Far less than the 12GB you say it has. You then say that the $50 plan is 130GB… Wrong again. The $50 plan is 1500k/256k 25GB, split into 10GB on-peak and 15GB off-peak.

        If you were actually Australian you would know that if someone has a 5GB plan, they are most likely on wireless either because they don’t happen to have a spare phone line, or they move around a bit. Also, if you were Australian, you would know that Rudd cancelled OPEL, meaning that the high data plans you mentioned will remain unavailable to the vast majority of Australians for the next six years or so until his .

        Before you go pretending to be Australian commenting on various blogs, at least do your basic research. Kindly stop making us look like idiots.

      • [–]

        shef

        Saturday, May 1, 2010 at 11:58 PM

        fabs im guessing your outside of the city cause i am on the same plan as heath in brisbane on tpg, you may be on adsl not adsl2

      • [–]

        Ben Smith

        Sunday, May 2, 2010 at 1:34 AM

        @Fabs everything Heath said is correct, as I ma on excatly the same plan. Details of the 130gb plan quoted directly from http://tpg.com.au/products_services/adsl2plus_pricing.php

        Super Fast Standard /130GB

        $49.99

        130GB2 (70GB+60GB)

        1Mbps/1Mbps

      • [–]

        Heath

        Monday, May 3, 2010 at 9:48 AM

        Thanks for the back-up everyone. Fabs, yes I am Australian, why would I be concerned about someone getting ripped off in Aus if I wasn’t from here? Of course you are slightly correct in that not all Australians can enjoy ADSL2+ speeds and high download limits as yet, but generally in the metro areas of the capital cities there is some form of high speed internet, be it cable or ADSL2+ provided usually by Telstra (rip-off merchants) as well as TPG/Optus/iPrimus etc. With over 80% of the population residing in the metro areas of capital cities it’s ridiculous that digital downloads (to own) are not available yet. The market is there, but until that gapping hole is filled piracy will prevail.

      • [–]

        Bill Gates

        Wednesday, September 15, 2010 at 5:51 PM

        Heath don’t worry about Fabs comment. He is a dckhd and has no idea what he is talking about. Maybe he lives under a rock in the Northern Territory that’s why he uses wireless 5GB connection.

    • [–]

      Terry O'Fee

      Friday, April 30, 2010 at 4:32 PM

      not just that. if you’re looking for HQ, 720 just isn’t going to cut it. digital is good for tv shows etc.. if i really like a film, im going to get a copy on blu…

  • [–]

    Steve

    Friday, April 30, 2010 at 1:08 PM

    You’ve got to remember also that when DVD came in, there wasn’t much ‘streaming video’ on the internets, especially at the quality and length of an SD digital movie.

    On top of that, the switch from VHS to DVD was markedly different, like switching from AM to FM on the good old ‘wireless’.

    So now we have Blu Ray. Stunning? Yes. but can you buy a copy of the same movie for less, play it on the same device (presuming one has a BR player)and still get to see who kills the bad guy without having to clean and rewind the tape? Yes.

    I would say that the “HD Race” is not a race at all, rather a really, really slow evolution of digital media that is likely to have more discussion over its life span on how it is performing than discussion on how good the bloody movies look!

    As for downloading HD movies – I’m going to freeze myself and thaw out in time to see what Aussie life is like when/if the NBN gets rolled out.

  • [–]

    Chris Lowe

    Friday, April 30, 2010 at 4:04 PM

    I agree with Steve with the addition that, in this “have to have it now” age, an HD download at “regular” speed would take what 3 to 4 hours on a good day – trip to the video shop 10 minutes. You be the judge.

  • [–]

    trk

    Friday, April 30, 2010 at 5:05 PM

    I havent purchased physical media in a long time. The last physical game I purchased was World Of Warcraft (both expansions purchased digitally), and the last physical movie I purchased was a $5 throwaway bin DVD of Perfect Storm some years back.

    I would *LOVE* to purchase movies online, however there really arent any legal options that can compare to the convenience and accessibility of pirated torrents. For example, all my game purchases are via Steam or the individual sites that offer the game digitally. I do this for three reasons:
    * One is the monetary factor – games are almost always a great deal cheaper to purchase digitally.
    * The second is the convenience – no dealing with shopping centers and “people” and shops that are out of stock; the game is always available to buy and ready to purchase with the click of a mouse button.
    * The third is the wasted packaging – pretty much every game requires software updates as soon as you stick the CD/DVD in the drive. These updates often run damn near as big as the game content itself! So all you end up with is an out-dated copy of the game thats going to require a big download, and a box you never look at again to collect dust in the corner. I could make up a lovely story and claim I’m saving the environment by not wasting the packaging plastics etc too. But I’m not.

    When it comes to movies, however, wheres the Universal Studios and Warner Brothers equivelent of Steam? Wheres the cheap, convenient and legal place to purchase my movies? As you’ve mentioned, all there is iTunes store (lolololol) and Hulu. Why on earth would I choose either of those options over pirated torrents and my A100 Popcorn Hour device?

    Torrents are so incredibly convenient, especially when you’re with an ISP that offers decent allowances (specifically, Exetel / TPG / AAPT / Primus / etc) at ADSL2+ speeds. I spend maybe 15 minutes a _WEEK_ queuing up all the TV episodes and movies I want, and let the torrent client do its thing according to a basic schedule. Since I sync at somewhere around 18Mbit, I can basically download everything I want to watch in a month overnight. Then next time I’m on the couch and feel like watching something other than reality TV cooking shows and crime dramas, I turn on my Popcorn Hour, browse through my library of movies and watch with a single press of the remote control button.

    How does that compare to physical media? Going to the shops, purchasing a $50 BRD, sorting through a large collection of physical media whenever you want to watch something, sitting through non-skippable advertising and copyright warnings…. All for the same quality audio and visual experience (assuming you download genuine BRD rips and not 720p or lesser content)

    My advice for the movie studios and music managers of the world is to invest some serious time and money into a range of heavily subsidized hardware devices (like the Popcorn Hour) that can access a legally operated torrent tracker that allows you to purchase DRM-free movies and mp3s for a decent price, at a decent bitrate, directly from your hardware device. Then use the combined torrent swarm to provide basically unlimited free bandwidth for you to distribute your products, give bronze/silver/gold style memberships to your heaviest users (and seeders) featuring discounted movie purchases and maybe promo merch giveaways to make seeding an attractive option, and take a fixed amount of money per month to cover the cost of the subsidised hardware device. Make it like a mobile phone – 2 year contracts at a decent monthly rate and include a free movie purchase a month or similiar. In terms of tracking pirates, perhaps some sort of encryption on the hardware device storage to prevent it being copied directly to another drive, or inserting traceable identifiers into the movie/mp3 (without damaging the file format) to track what downloads are ending up on public trackers. Then remove that user from the system and charge an amount to their account to cover distribution?

    Anyway. Physical media is winning in Australia because of a lack of decent digital distribution. I think once that becomes sorted (NBN?), and some good thought goes into legal supply of digital content it will kill physical media off until its a niche market of audiophiles and videophiles(??) only.

  • [–]

    Nick T

    Friday, April 30, 2010 at 6:03 PM

    Same as Chris and Steve.. I have a 50GB adsl account, and I still can’t be bothered to download movies. It’s far quicker for me to head to the video store and pay the few dollars to rent it for the night.

    I didn’t waste money on a big TV & 7.1 system to throw a crap quality movie through it :^)

  • [–]

    Paul

    Friday, April 30, 2010 at 8:50 PM

    SPEAKING OF AVATAR ON BLU RAY —
    Why the hell is it in 16:9? Just the way the director intended? I know I am probably in the minority with a cinemascope 2.35:1 home cinema, but wtf?

  • [–]

    gargravarr

    Saturday, May 1, 2010 at 3:31 AM

    I’m not against the idea of downloads as an idea, but, as others have said, until download limits are substantially increased (or abolished), they are pretty much a no-go for Blu-ray quality.

    For my part, I’m old-fashioned. I like my discs. Just like I like my books. No-one offers a credible reason to switch to something which can disappear at a moment’s notice. And yes, I know about backup.

  • [–]

    blot0

    Saturday, May 1, 2010 at 1:44 PM

    I really really really want to see a service like Netflix here in australia

    • [–]

      tim

      Monday, May 3, 2010 at 5:33 PM

      I was always under the impression that Quickflix was going to offer a streaming service – mostly due to the fact that they are part of the iiNet freezone, and it would be the logical step for them to take to expand the business, but nothing doing yet.

      In other news, I have recently started looking back into the xbox live zune marketplace, I took part in the tests Microsoft requested when they made the Oz release, and found SD streaming to be smooth, and generally after about 30 seconds to a minute, the variable bit rate gets it buffer and it looks more than decent.

      Only reason I stopped was because of my relatively low (10+20) caps… Now that I have been upgraded to 50+50 (at no cost, thankyou very much, gotta love iiNet), I think its something I will use a bit more.

  • [–]

    Greg

    Tuesday, May 4, 2010 at 7:55 AM

    CASPA on TiVO is another source of HD content – although it seems to just follow iTunes pricing

  • [–]

    Richard

    Monday, July 5, 2010 at 1:41 PM

    Westnet has quota free downloads on iTunes which is really good :)

Join The Discussion