Universal To Cut All CD Prices To Below $US10

Is there any doubt that the value of purchased music is plummeting? Universal, one of the big four record labels, is planning to cut the prices of almost all of its CDs to between $US6 and $US10.

This new test, called the Velocity program, represents a pretty serious price cut, as the average price for CDs has been between $US10 and $US12 for some time now. And if it sticks, you can expect to see other labels following suit.

Of course, this could make physical CDs cheaper than digital downloads, which makes no sense at all. Why the labels are trying to hard to keep selling CDs when people clearly are more interested in digital files is beyond me.

What do you think? Would you buy CDs if they were cheaper or have you moved on from the format? [Billboard via All Things D]


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