It's tough being a record label or a movie studio these days. People are stealing your content, all because they want to be Jack Sparrow. No, seriously: they think the problem is that "piracy" is too sexy a word.
The head of the International Actors' Federation really hit the nail on the head this week with this gem:
"To me, piracy is something adventurous, it makes you think about Johnny Depp. We all want to be a bit like Johnny Depp. But we're talking about a criminal act. We're talking about making it impossible to make a living from what you do."
That's the spirit! The only thing left to do is think up a suitable name for people who download content without paying for it. I mean, these people are public enemies and should be treated as such.