If publishing company Penguin’s impressive iPad demos weren’t enough to convince you, this extremely clever video (originally made for internal purposes) will show you that at least one part of the publishing industry has its head squarely on its shoulders.
Just one thing: Make sure you watch the entire clip without skipping around… there’s sort of a payoff halfway through that we don’t want to spoil. [boingboing]
Andrew Blanda
Thursday, March 18, 2010 at 10:43 AMOne publisher gets it, you say? I agree it’s a great message, but not ‘mind-bending’.
It was mind-bending originally (they copied the concept from the “Lost Generation” clip on YouTube http://www.youtube.com/watch?v=42E2fAWM6rA) but not for this version.
Mark
Thursday, March 18, 2010 at 1:36 PMlol don’t give the bloggers grief dood, you’ll hurt their feelings and they’ll stop bloggin. Then i’ll have nothing to do but actually work…. no body wants that, trust me, I’m semi competent at the best of times.
p.s. I think this was before “Lost Generation” and I’m guessing it’s not the first either.
2006 Canne Gold Lion winnner:
http://adland.tv/adforum/looking-reverse-type-ad-meaning-changes-argentina-cannes-winner-truth
Phil Campbell
Thursday, March 18, 2010 at 8:13 PMAdded one extra “of” in the playback…
that’s cheating!