We knew that Google had its sights on the living room, but the NYTimes offers more details on Google TV, an ambitious platform to deliver web content to set-top boxes and next-gen TVs through partnerships with Sony, Intel and Logitech.
Google hopes that the new platform will succeed where dozens of lesser efforts have failed - to truly and seamlessly integrate web content onto TVs, bringing services like Twitter and sites like YouTube, in addition to games, web apps, and, of course, Google's search, to the big screen. The software reportedly includes a version of Google's Chrome browser.
The Times' sources claim that Google TV will function on set-top boxes running an Android-based platform and Intel Atom chips, though the technology will also be built directly in to Blu-ray players and TVs. In addition to Intel, Google is said to be working with Sony to incorporate the platform into its hardware and with Logitech to built a keyboard-equipped remote control for the platform.
For Google, TV is a relatively unexplored frontier, for their services and for their their ads as well. But if Google TV, which has reportedly been in works for months, is a Gmail rather than a Buzz, it could be the platform that finally makes the web couch-potato friendly. [NY Times]