Current augmented reality: Computers recognising your surroundings and overlaying useful information over the real world. Future advertising-driven augmented reality according to Keiichi Matsudafor: A mind blowing view that will make everyone of us puke. Even his simulation makes me dizzy.
The video was produced by Keiichi for his final year of Masters in Architecture. He has this to say about it:
The latter half of the 20th century saw the built environment merged with media space, and architecture taking on new roles related to branding, image and consumerism. Augmented reality may recontextualise the functions of consumerism and architecture, and change in the way in which we operate within it.
I sure hope you are not right, Keiichi. [Vimeo via Likecool]
Aaron McAuley
February 10, 2010 at 9:41 AM
As long as the real world still has the “advertising level” control. I think I could like living in a world that looks something like that.
Report PermalinkRaVe-N
February 10, 2010 at 2:33 PM
That’s would be awesome so long as I could install Adblock on it!
Report PermalinkMatt
February 10, 2010 at 3:15 PM
The Apple augmented reality system would be much quieter than that. Just a whole bunch of blue lego blocks.
Also why does a high tech future (even an imagined one) always have static issues.
Obviously the student enjoyed the software training more than the rest of the course. Good work though
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