The age distribution makes a lot of sense, especially with the direct available comparison of the iPhone: the iPod Touch is a good gift, a plausible purchase and a good investment for a young person right now. An iPhone with a $US70-a-month minimum contract is a tougher sell, either to parents, or to kids mostly supported by their parents.
And these kids don’t just buy different gadgets than adults – they use them differently, too. For example, they looooove apps:
Buying an app can be tough without a credit card, so again, this isn’t shocking. But it does poke a little hole in the idea of the iPod Touch as a massive moneymaker for Apple. Hardware sales are tremendous and highly profitable, sure, but once the devices are in users’ soft little baby hands, they don’t keep raking it in like the iPhone does. [AdMob]