When someone’s spending $US300 million on the most technically ambitious film ever, you’d think some of that money would go towards making a custom font. Apparently James had other stuff to worry about, though, because Avatar’s subtitles are in Papyrus.
According to the countless tweets on the subject, what may be the second most hated font of all time (because nothing is worse than Comic Sans) spends some considerable time up on the screen. According to this post, it’s been the font used in all of the promotional materials up until this point.
So, is it actually Papyrus, or a custom-built font that just happens to look exactly like Papyrus? Here’s a sample:
You decide. [Twitter - Thanks Michael]
Sam Brady
Sunday, December 20, 2009 at 6:45 PMlol. two criticisms of the same movie on the front page. I noticed the papyrus too but tbh it didnt irk me that much. They’d have done better just getting a designer to mock one up for them or to use something simple but its not like they used it for all the dialogue in the movie. I would have thought gizmodo would care more about the rediculous amount of tech employed in the movie than complaining about the crappy font selection and a problem with focal points in 3d film. This isnt 4chan’s /tv/. Its ok to report on what you found interesting as well as what annoyed you.
matt
Sunday, December 20, 2009 at 7:53 PMwow, who cares, I was actually more drawn to the next generation in CGI…
Shane Kerr
Monday, December 21, 2009 at 9:57 PMTwo words. University Roman.
If you know not of what I speak then count your blessings.
Worst. Font. Ever.