Gadgets
Brought to you by

How Will We Look Back On Today's Gadget Ads?

This GE appliance ad, printed in 1949, is indisputably horrible. It could never be printed now. But it also seems inevitable that some of today’s tech ads will eventually seem nearly as backwards. The question is, which ones?

I’m not talking about obvious screw-ups like Microsoft whitewashing their Polish advertising campaign (which they apologised for), or Intel’s obviously unfortunate – but probably accidental – Core 2 Duo campaign. I’m talking about ads that never got pulled, never prompted an apology, and that, to most people, probably seem harmless. Who, dear readers, will be the 1949 GE of 2060? And for what? Racism? Sexism? Some as-of-yet-unnoticed -ism? Am I oversimplifying what constitutes progress? Difficult questions!

More to the point, will my kids watch these PSP ads in history class, come home, and ask me why I was such a terrible human, back in 2009?

‘Cause I’m thinking yes. Post your best guesses in the comments, about, you know, the future. [CopyRanter]


Have you subscribed to Gizmodo Australia's email newsletter? You can also follow us on Facebook, Twitter, Instagram and YouTube.

Product Finder

Find more great products at