
The ads were designed to highlight the better grip the new bottles offer. They placed them in bus-stop shelters in Paris, ready to rip cashmere cardigans and woollen scarves. But instead of hating them, the French bought 3.8 per cent more of their sugar water.
What I want to see is an image of one of these ads after a week of being there. I would imagine everything got stuck there, from giant balls of dust to cats to drunk people. [Daily]