There’s just no escaping the Avatar marketing machine. Special bottle-shaped Coke Zero cans will soon hit the streets, and when held up to your Webcam, they’ll make a controllable helicopter appear on screen. Take a look.
And McDonald’s is getting in on the action, too. It’ll have special cards that bring up a controllable mechanical toy when you hold it up to your webcam and visit an Avatar-branded site. Goofy yes, but definitely better than Best Buy’s augmented reality efforts. [Variety via DVICE]
Red T-Rex
November 26, 2009 at 4:43 PM
It would help if the ad wasn’t so fake. He takes the bottle top off only to show a sealed bottle (WTF!). He then drinks from the sealed bottle that obviously has no drink in it as the level never changes or sloshes around. How hard would it have been to use a real bottle?
Report PermalinkRu
December 27, 2009 at 11:08 AM
Actually, the bottle in the commercial is one of the new aluminum bottles that Coke Zero is being sold in. The apparent “sealed bottle” after the cap is removed is the bare aluminum edge of the bottle opening, and the entire bottle is colored (thus the lack of level changing or liquid sloshing around).
Report PermalinkPackaging Geek
December 31, 2009 at 3:15 AM
Can I buy the Avatar Coke cans in the US yet? If yes, where?
Report Permalink