Tommy Lee Jones (And Giz AU) Invades Japan
I’ve just landed in Tokyo and have discovered something earth shattering. The Japanese seem to think that Tommy Lee Jones is so fricken awesome he could round house kick Chuck Norris and get away with it. He’s a God over here. Affectionately known as ‘Alien’ Jones in the land of the rising sun, he is staring at me from a gigantic billboard at the top of a twenty-storey building with a can of coffee next to him. That’s right, there’s three parts awesome in that: Firstly, it’s Tommy Lee Jones, secondly he’s wearing a suit, and finally, it’s coffee in a can!
Jones is promoting Suntory Boss canned coffee. Can it get any more awesome than that? Yes, yes it can. Boss comes in a million different flavours… or around twenty, but whatever. There’s Café Au Lait, Bosscino, Clearpresso, Double Black, Super Black, Black, First, Silky Black, 贅沢微糖 (I don’t think there’s a translation) and the one I’m downing right now, Rainbow Mountain Blend, plus a heap more.
But wait, it gets better, this stuff comes hot or cold, something I discovered when I burnt my hand picking one up thinking it was cold. Word to the wise, the refrigerators in Japanese supermarkets may actually be heaters.
If you come to Japan anytime soon you have to try a Boss coffee. So Japan didn’t get the memo that MIB 2 was crap, doesn’t matter, this whole set up is awesome.
Damian Francis is the editor-at-large for Australian T3 and contributing technology editor for GQ Australia. He is in Japan as a guest of Toyota Australia.
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Comments
The car factory tours are excellent. If you get a chance visit the Beer Factories, either Kirin (In Yokohama) or Asahi in Nagoya. A few other places have it too. They give you a guided tour and then 20mins to “taste” 3 normal sized beers. Dont forget to go by the gift shop and buy the cheap beer cups/mugs!
Heh! He’s been up there for a number of years!!! I think he profile has been a prototype for Lost In Translation character
One of the MANY delights of Japan is coffee-in-a-can (although I rather prefer Kirin brand myself).
But yeah, it’s all very ‘Lost In Translation’… a lot of big-name Hollywood stars do endorsements in Japan, they’re worth absolute mega-bucks.
Yup, lived on the stuff last month when I was in Japan. Certainly staved off the caffeine withdrawal problems! Didn’t find a hot one though, mores the pity as I usually grabbed them from a roadside vending machine. Got to love the quirkiness of Japanese culture!
Yeah, he was in TV ads for BOSS when I was there last year, as well as posters everywhere at the larger train stations. I actually think he suits the brandname!