Software

The confections look innocent enough — slightly geometric renditions of Vanilla Refrigerator Cookies from The Joy of Cooking. But hold these cookie markers under a webcam with some accompanying software, and you get this:

AUGMENTED FREAKIN’ REALITY!!!!!

Remember back when butter, flour and sugar were enough? Now our appetite has grown so vast that we’ll be consuming Pokémon, movie advertisements and Nascar figurines in no time. Just wait for it: A bowl of Doritos topped with Viagra coupons is just an ad campaign away. [Mike Clare and Tellart viaMAKE]