Music

Sydney Band Uses Augmented Reality For Video Clip

By Nick Broughall on October 19, 2009 at 10:10 AM


My favourite thing at the moment is augmented reality, so I’m completely in love with the video clip project for Sydney band Lost Valentinos song Nightmoves.

While it’s a far cry from being my favourite song, the band has a dedicated site where you can print out five separate markers – one for each member of the band – and then use your computers webcam to watch the band spring to life and sing their song. You can then record a video of you doing that and share the clip with other fans on the same site.

Because the whole thing just works off printed markers, you can have as many band members as you’d like as well. Some of the clips already uploaded include sitting them in front of the Opera House and standing on someone’s head.

You can check out the site for the band – as well as print off your own markers – here.

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Comments

  • Jackie
    October 23, 2009 at 2:16 AM

    Love this use of AR! Specifically the high levels of interaction the individual markers allow for.

    While John Mayer will no doubt receive tons more press (and credit) for his new AR video, I actually appreciate Lost Valentinos’ execution more. Each band member has his own marker and users are encouraged to play around with them and produce their own videos.

    Mayer’s Heartbreak Warfare, on the other hand, only provides users with one option, which is to watch the video in AR, thus there is a more limited interaction.

    I’ve posted more about both Lost Valentinos and John Mayer’s AR music videos here:

    http://bit.ly/OUlqc

    Cheers,
    Jackie

    Permalink Reply

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