Polaroid Pulls An About-Face, Decides To Re-Launch Instant Film
5:16AM October 14, 2009 | Adam Frucci
Polaroid broke a lot of hearts when it discontinued its instant film cameras. Luckily, new management has realised the error of old management’s ways: they’re re-launching the One Step Camera and instant film in 2010. Booyah! [Polapremium<a>]
Fantastic! As good and as cheap as modern digital cameras are, theres nothing quite like having a collection of slightly dodgey looking photos with white borders stuck on your fridge door. Beautiful memories. I hope they find a way to make it even more compact.
I’d hate to be the one to say it but this isn’t really news. Polaroid have been in negotiations with Fujifilm for quite a while to co-produce 600 film. Of course that French douchebag from Hagameyer embezzling funds and landing himself in jail didn’t do much to expedite the process.
I should also mention that it’s not really an about face, that implies they had no intention to start producing 600 film again. This is more of a 30° course correction.
Jon Darren
October 14, 2009 at 9:52 AM
Yes!!
Report PermalinkBennish
October 14, 2009 at 12:07 PM
About time Polaroid.
World’s biggest experiment in seeing whether people really want a product.
Take it away, hear the screams, bring it back, reap the popularity resurgence.
Report PermalinkEvan
October 14, 2009 at 12:20 PM
Fantastic! As good and as cheap as modern digital cameras are, theres nothing quite like having a collection of slightly dodgey looking photos with white borders stuck on your fridge door. Beautiful memories. I hope they find a way to make it even more compact.
Report PermalinkAdam O'Neill
October 14, 2009 at 2:01 PM
I’d hate to be the one to say it but this isn’t really news. Polaroid have been in negotiations with Fujifilm for quite a while to co-produce 600 film. Of course that French douchebag from Hagameyer embezzling funds and landing himself in jail didn’t do much to expedite the process.
Report PermalinkAdam O'Neill
October 14, 2009 at 2:05 PM
I should also mention that it’s not really an about face, that implies they had no intention to start producing 600 film again. This is more of a 30° course correction.
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