Polaroid Pulls An About-Face, Decides To Re-Launch Instant Film
Polaroid broke a lot of hearts when it discontinued its instant film cameras. Luckily, new management has realised the error of old management’s ways: they’re re-launching the One Step Camera and instant film in 2010. Booyah! [Polapremium<a>]
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Comments (AU Comments | US Comments)
Yes!!
About time Polaroid.
World’s biggest experiment in seeing whether people really want a product.
Take it away, hear the screams, bring it back, reap the popularity resurgence.
Fantastic! As good and as cheap as modern digital cameras are, theres nothing quite like having a collection of slightly dodgey looking photos with white borders stuck on your fridge door. Beautiful memories. I hope they find a way to make it even more compact.
I’d hate to be the one to say it but this isn’t really news. Polaroid have been in negotiations with Fujifilm for quite a while to co-produce 600 film. Of course that French douchebag from Hagameyer embezzling funds and landing himself in jail didn’t do much to expedite the process.
I should also mention that it’s not really an about face, that implies they had no intention to start producing 600 film again. This is more of a 30° course correction.