Polaroid broke a lot of hearts when it discontinued its instant film cameras. Luckily, new management has realised the error of old management’s ways: they’re re-launching the One Step Camera and instant film in 2010. Booyah! [Polapremium<a>]
Polaroid broke a lot of hearts when it discontinued its instant film cameras. Luckily, new management has realised the error of old management’s ways: they’re re-launching the One Step Camera and instant film in 2010. Booyah! [Polapremium<a>]
Jon Darren
Wednesday, October 14, 2009 at 9:52 AMYes!!
Bennish
Wednesday, October 14, 2009 at 12:07 PMAbout time Polaroid.
World’s biggest experiment in seeing whether people really want a product.
Take it away, hear the screams, bring it back, reap the popularity resurgence.
Evan
Wednesday, October 14, 2009 at 12:20 PMFantastic! As good and as cheap as modern digital cameras are, theres nothing quite like having a collection of slightly dodgey looking photos with white borders stuck on your fridge door. Beautiful memories. I hope they find a way to make it even more compact.
Adam O'Neill
Wednesday, October 14, 2009 at 2:01 PMI’d hate to be the one to say it but this isn’t really news. Polaroid have been in negotiations with Fujifilm for quite a while to co-produce 600 film. Of course that French douchebag from Hagameyer embezzling funds and landing himself in jail didn’t do much to expedite the process.
Adam O'Neill
Wednesday, October 14, 2009 at 2:05 PMI should also mention that it’s not really an about face, that implies they had no intention to start producing 600 film again. This is more of a 30° course correction.