God knows what Nintendo’s marketing strategy is. My guess is that it involves picking a group that couldn’t give a rat’s ass about gaming, and then try and get them to buy their stuff. I guess it works for them, but it really does seem weird. Their latest strategy is to let customer’s at Toni & Guy’s flagship hairdressing salon in Paddington in Sydney play the DSi while they get their hair done.
The promotion – if you can even call it that – is running from today to November 30, and includes the ability to check out the DSi hardware, as well as some of the latest games, while some guy does your hair and charges you a small fortune for the privilege. Somehow I don’t think many of you guys will be checking this out, but if you do, let us know if it was worth it…
simon
Tuesday, October 20, 2009 at 2:35 PMthats very presumptuous to assume no girl is a gamer and wont be getting their hair done!
Steve
Tuesday, October 20, 2009 at 7:28 PMYou may think it’s strange, but you obviously don’t know who buys Nintendo products. The majority of Wii and DS (L/i) sales are to mums and older ladies, or families. What a perfect place to showcase a DSi!!! And yes, women DO play computer games. But, most of them play for short periods and are not serious gamers. The Wii and DSi suit them down to the ground.
Edmund
Tuesday, October 20, 2009 at 4:12 PMLol, well its good to see that Nintendo aren’t much into that 360 vs PS3 thing. ^-^
megan
Tuesday, October 20, 2009 at 5:45 PMThis is brilliant. All the more reason to get my hair done. =D
John Kirkham
Wednesday, October 21, 2009 at 10:08 AMWhat about using it whilst getting that Brazilian ? I mean, pubes are hair are too ?