Q3 financials are in, and they show nothing but pain:
Smartphone maker HTC Corp reported Tuesday an 18% drop in third-quarter net profit… The company, the world’s largest maker of phones using Microsoft Corp.’s operating system by shipments, said its net profit for the three months ended Sept. 30 fell to NT$5.76 billion (US$179.0 million) from NT$6.99 billion a year earlier.
This is worse than predicted. So OK, let’s think: What could it be? Look closely:
The company, the world’s largest maker of phones using Microsoft Corp.’s operating system by shipments
Ah, right, this. As much publicity as HTC’s Android phones get from the tech press, they’re still a Windows Mobile company at their core, a fact which is becoming more ballast than fuel. That, combined with all the money they’re spending on changing that (i.e. marketing their Android push) makes being HTC right now a pricey proposition. Pull through, guys! Then you can put Android on the Touch HD2 and we can all go home happy. If that’s not your plan, somehow, then kindly sulk off and die. [WSJ]
Paultron
Thursday, October 8, 2009 at 1:17 PMI was just thinking the other day how a company like HTC can actually turn a profit, they seem to be forever bringing out new products that supersede a just released product without giving the last time to become profitable.
Having said this, they are well ahead of their game and wouldnt be there without using this very approach.
Rather than bringing out brand new designs every few months, instead use a bit of kaizen and innovate existing products where there is known deficiencies or room for improvement (i.e. Hero’s processor, battery, etc)…
There you go HTC, just solved all your problems, the invoice is in the mail!
Dave
Thursday, October 8, 2009 at 3:24 PMI had a HTC touch running Windows Mobile.
It was the second worst phone I have ever owned.
Anonymous
Friday, October 9, 2009 at 7:39 AMIts their fault for shipping winmo phones. Not ours, we buy the android stuff. If only HTC could realize this.