Music

Happy Birthday iPod, You’re Doomed

Happy eighth birthday, iPod — you don’t look a day over…Aww, who am I kidding? You look old.

We’ve told this story plenty of times before, but on the iPod’s eighth birthday, I think it’s time to think about administering the Last Rites. Three years ago, Charlie White wrote a piece about everything that was wrong with the iPod, and nearly everything that could be solved was. From 2006: There’s no FM, Scratches, Battery life, DRM, iTunes is janky, No Bluetooth, Thief magnet, My kid wants a new one every six months, No widescreen, No WiFi.

So many of these problems were fixed, but is that good news? Yes, for us, but not for the iPod.

Because the problems weren’t fixed by the release of the perfect iPod, but a whole new species: the iPhone and its non-phone-y sidekick, the misnamed iPod Touch. (There’s a good reason why many people prefer to call it an iTouch.) Apple themselves expects the iPod’s trajectory to chill out as iPhone sales eat into the big picture. And it’s not because of these small fixes as much as the fact that while the iPhone and iPod Touch apps collections get bigger and more useful, there’s been a quick shift from the regular iPod as a consolation prize in a time where if you don’t have a network connected pocket computer, you’ve got a toy. A toy that is an island. Or something.

So yep, iPod, you’re eight, your sales are in the toilet, your shrinking click-wheel has gone from genius to nuisance, your very existence robbed the Touch of a camera it deserves, and apparently nobody cares about hard drive players anymore, no matter how much they can hold.

You’ll make it to year 10 and 11, and maybe beyond that. But you’ll never be as important as you were. And so if you went away tomorrow we’d swipe a touchscreen in solute but without much remorse. [iPods on Gizmodo]

Comments (AU Comments | US Comments)

  • Bennish

    ‘Friendly’? As in, stomped all over, destroyed, and uncompetitively out-priced all the competition?

    Yeah. Friendly like ’90s microsoft.

  • A

    Sometimes I think gadget people forget that there is a market for semi-durable specialist items. For example, the current 8GB iPod nano is priced at AUD 199. This makes it an ideal candidate to take on trail biking/running, rock climbing and all manner of activities where there is a risk of damaging the product. The fact that it does one thing and does it well and a (not so painful) price certainly helps its case. Its simple really – its good enough to withstand a few hard knocks, and yet its not priced prohibitively so that a replacement is out of the budget for most people. Try taking this line of reasoning for the iPhone/iPod touch!

  • gargravarr

    Bennish – you’re an idiot. How is selling your product cheaper uncompetitive? MS got in trouble because they tied their browser to a monopoly product.

    Apple doesn’t have a monopoly – there are plenty of alternative music players. They just happen to make the one most people want.

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