
Avid photographers, you already know the score, and this isn’t a guide for you. Nor is it for the dude with the brand-new 5D Mk II with an external flash gun, or the weekend strobist. This is a reference to be passed around as a public service; a quick guide for the aquarium-flashing, face-flushing, baby-blinding friends and family you all know and tolerate love.
At Large Events
Every time I go to a night time sporting event or concert, I see hundreds of starry flickers coming from the stands. When I see them, I die a little inside. For your average point-and-shoot, the effective range of your built-in flash is about 4.5 metres. You might stretch this to six metres if you jack up your camera’s ISO settings to 800 (or God forbid 1600), but under no circumstances will your camera’s flash reach down to the field or stage.
Every little flash you see in the photo above represent a failed photo, unless the intention was to get a well-lit out-of-focus shot of the dude sitting two rows forward. Shooting artificially lit events may be hard, but letting your camera’s automatic flash have its way won’t help. Shut it down.

Walk into any aquarium for a classic flash infraction: Shooting through glass. People press their cameras up to the fish and everybody goes blind. This almost never works — ever notice that giant white explosion where the fish was supposed to be? We don’t have an aquarium in our office, so I put Kyle, our new intern, in a glass conference room for a similar effect. He now has a glowing orb for an eye. Thanks, flash.

This one may be a bit of a tech blogger pet peeve, but please, turn off the flash before taking pictures of your gear, especially if it has a screen. Even the brightest, matte-est screens act as flash mirrors, as do all manner of plastic and metal finishes. It’s nearly impossible to take a good photo of a gadget with your flash on, and there’s rarely a reason to: Gadgets generally won’t move unless you tell them to, so find a way to stabilise your camera and treat your subject to a nice, loooong exposure. On point-and-shoots,this usually requires nothing more than manually turning off your flash and staying in auto mode — the camera will figure out the rest.

Know what I said about shooting gadgets? Honestly, it applies to all inanimate objects, and even animate objects, assuming you get get them to sit still enough. Set your camera on the table, prop yourself against a tree, make an improvised monopod out of a lamp — if your subject is still, the only person to blame for not turning off your flash is yourself.

It’s not a hard rule, but it’s a good guideline: built-in flash units emit whiteish xenon light, and generally make your subject look like a malnourished villager from medieval Europe. If you can help it, avoid the flash. (If you can’t, we’ve got some tips below for making your shots look less ghostly.) Photo by Flickr user busbeytheelder
In a Baby’s Face
Because as adorable as this overdramatic baby is, flashing blindingly bright light into your newborn’s pupils seems like bad parenting. (Previously)
In Daylight

When It’s Totally Dark

Keeping your camera still isn’t always easy. If carrying a tripod or Joby-style stabiliser isn’t an option, you can always do it yourself. From our piece on hacking together camera accessories on the cheap:
Shooting long exposures without something to prop your camera on is a pain in the arse, not to mention a blurry mess. So is carrying a tripod. This video shows how to build a pretty effective foot-looping camera stabilizer out of some string, a bolt and a washer. The results are surprisingly good.
And another! Here’s what I call the David Pogue Special, and it’s great: Many lampshade mounts share a diameter and thread size with the tripod mount screw on the bottom of your camcorder, point-and-shoot or DSLR, providing quick and dirty stabilisation in a bind.
…there are a few ways to make your flash-ified photos less harsh.
Change the flash intensity
Many cameras will have a setting for flash intensity. Find it. This will essentially just turn down the brightness of your flash, which will avoid overexposing your subjects’ faces, albeit at the expense of range.
Improvise a Diffuser
External flash units turn out better photos because they have bigger, better bulbs, mostly, but also because they’re often fitted with a diffuser. These accessories soften your flash’s harsh glow, but they’re both expensive and generally impossible to fit onto your mum’s point-and-shoot. Luckily, you can fashion them yourself, sometimes in a matter of seconds. Again, from the DIY camera accessory roundup:
A coffee filter held in front of a flash, a translucent film canister with a notch cut into it, a simple piece of A4 paper or even a piece of matte Scotch tape over the flash lens will measurably improve your drunk party photography.
Tricks like this tend to take a little trial and error, but you’ll love the results.
miles
October 8, 2009 at 2:04 PM
strangely enough, the main reason why most people keep using the damn flash is not cos they are dumb
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after a few thousand pics – switching on your cheap point-n-click then switching off the flash, because it turns itself on again every time you turn your camera off, it gets a bit old..
Greg
December 28, 2009 at 6:31 PM
I dispute that using the internal flash on a point and shoot in a large stadium serves no purpose and will not yield a good shot.
The reason is not because the flash itself is doing anything useful, but rather, that some (most?) point and shoots do not have shutter speed controls, and with the flash engaged the shutter will be open for much less time. For a handheld shot this is absolutely vital for getting a shot without camera shake. The difference between a shot at 1/6 or 1/10 vs. 1/25 or 1/50 is very noticable and any underexposure can be easily corrected if necessary.
I have taken many shots of distant subjects with a point and shoot, flash deliberately turned on, with my finger over the flash (since its purpose in this context is not to illuminate the subject, why not?), and the vast majority of them are well lit, subject in focus and well exposed.
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