The Air Multiplier runs $US299 for the 10-inch version and $US329 for the 12-inch version. I tested the 10.
I'll admit it, after hearing that Dyson was making a fan, I never imagined what greeted me upon opening the otherwise inconspicuous brown box. It looked like a giant magnifying glass.
I tentatively plugged the all-plastic device in, unsure of the science behind the magic, but not really caring for the moment. I hit a button I could only assume was for power, and the device roared to life like a very wussy hairdryer. My face was greeted with the same quality of air: a relentless, even stream that felt a tad more industrial than residential.
And, exploring the device more, I realised that while it didn't look like any fan I'd used before, it worked almost exactly like every fan I'd used before.
For instance, one button toggled oscillation. Another twisted to rev the air speed (a smoother gradient of the traditional low, medium and high controls). And the base could be pushed forward or back, tilting the entire device in a manner more elegant but not entirely different from my $US10 job in the next room.
How It Works
The bottom grills? Those are for the air intake, powered by what I'm assuming is an internal fan. (Oh, this fan has a fan, you just don't see it.)
Truthfully, I'm almost embarrassed for liking the Air Multiplier. There's no doubt that any Dyson vacuum demands a price premium for its fashion-forward design. But ultimately, this premium is relatively small. All good vacuums cost a few hundred bucks, so the Dyson upsell is somewhat reasonable &mdash ;tempting even.
But like it, I do.
Completely unique design
Safe (no external moving parts)
No doubt, it's great at fanning
Probably easier to knock-off than a vacuum
Not loud, but far from silent
Costs about a bajillion times more than any fan I've ever bought