Just following up on this little story from last week — yesterday DViCo’s Aussie distributor, Also Technologies, issued a statement saying they were removing the UK Freeview logo from their marketing, plus materials and packaging, to “avoid confusion”. It’s a shame that the small company has to be the ones to try and stifle all the confusion created by Freeview in Australia, but when the big dogs set your lawyers after you, what’s a small company to do?
At least they managed to stick it to Freeview a bit in their statement:
“We don’t believe Australian consumers would want to miss out on the product’s abilities such as ad skipping which we believe would have to be disabled if we sought Freeview Australia endorsement.”
Zing!
glennc
October 23, 2009 at 12:51 PM
freeview in australia is a waste of time. at least in the UK there are extra channels. here it is just the usual ‘behind the times’ w@nk.
i find it ironic they are more misleading than DVICO with their ads telling people they can only experience the new channels on freeview and then they have a problem with this and it wasn’t even refering to Oz freeview???
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