If this trademark application from Channel 7 is actually the name of their upcoming second SD digital channel, then I weep for free-to-air TV. Mediaspy has uncovered a heap of trademark applications from the network, which includes a number of images which all contain the words ‘Mate’ or ‘Channel Mate’.
Despite contacting the network, Mediaspy didn’t actually get confirmation that this is the name for Seven’s second channel, so this remains in the rumour camp for now. After all, it could be some new type of universal remote or something, or some TiVo related gadget. But if it is the name of the second channel, am I alone in thinking it’s the stupidest TV channel name ever?
Joey-Jo-Jo
October 16, 2009 at 11:51 AM
Running a close 2nd behind Joey-Jo-Jo Junior Shabadoo that’s the worst name I ever heard…
Report PermalinkCorey Evans
October 16, 2009 at 12:12 PM
Fail.
Report Permalinkpete
October 16, 2009 at 12:53 PM
epic fail
Report PermalinkPaul
October 16, 2009 at 1:00 PM
Well you’ve got Channel Dave in the UK… went down pretty well, but yeah, Mate sounds pretty awful
Report PermalinkAdam
October 16, 2009 at 1:05 PM
WTF!!! at least go was alright an its a decent channel i wont watch this just because of the name i just cant see myself saying im going to watch a tv show on mate
Report PermalinkBenjibuls
October 16, 2009 at 1:06 PM
It says something about how crappy Australian networks are when all we get as new channels are “GO” and “Mate”.
Report Permalinksamual
October 16, 2009 at 1:14 PM
iChannel 2.0 ???
Report PermalinkTrent Devincenzo
October 16, 2009 at 7:01 PM
damn!, you beat me to it
Report PermalinkRoX
October 16, 2009 at 1:20 PM
Oh wow!! I didn’t think it was possible but Syfy in the U.S. DOES have some competition in the lamest name category
Report PermalinkMatthew Deshon
October 16, 2009 at 1:40 PM
channel mate sounds like a token aussie tv g-code replacement. buy the channel mate now only 19.95 or your money back.
Report PermalinkJon Darren
October 16, 2009 at 1:46 PM
Might as well have called it Channel Bonza and be done with it!
Report PermalinkSam Ross
October 16, 2009 at 2:03 PM
its good that we are getting new channels on the free to air network but seriously -_- calling a channel mate is just another addition to the australian stereotype o’well hopefully these are just bad roomers
Report PermalinkPeter
October 16, 2009 at 2:07 PM
Remember this is only one possibility… large companies will often register many different designs or names as they put forward a new concept. That MS article seems to be quite deliberaetly cautious too – “a likely choice” and “unconfirmed”.
Report PermalinkMatt
October 16, 2009 at 2:07 PM
Yeah bad name.
Might as well have called it iChannel 2.0
Report PermalinkRodney
October 16, 2009 at 2:09 PM
They would have been netter off calling it iChannel7 2.0
Report PermalinkRobert
October 16, 2009 at 2:20 PM
I just wait to hear what channels fill the gap between “Go” and “Mate”
Maybe “f*&k” and “yourself” – great lifestyle channels :)
Report PermalinkBS
October 16, 2009 at 2:59 PM
In the words made immortal in this video ( http://www.albinoblacksheep.com/flash/end/php ), all I can say to this decision is … Double-ewe Tee Eff? Mate?
Actually, that’s what I might call it if that’s what they go with.
Report PermalinkSam Pryor
October 16, 2009 at 3:14 PM
@Jon Darren – I’d watch channel Bonza!
Report PermalinkDenis Cowcill
October 16, 2009 at 3:57 PM
I don’t care what they call it – just do it, so everyone can then understand what I’ve been saying for some time – that you don’t need a HD set top box, just an SD will get all the channels for normal viewing (unless you want to record from HD or some other use)
Report PermalinkDenis
Brian Quick
October 16, 2009 at 6:44 PM
“What channel you watchin’ mate?”
Report Permalink“I’m watching Mate, mate.”
david
October 16, 2009 at 9:47 PM
Maybe it’s going to be channel 8 and a play on words. “Your mate on eight” or whatever.
Report PermalinkAlex
October 19, 2009 at 9:11 AM
What about “Stay” for a name, that’s at least in direct competition with “Go”.
Report PermalinkDaniel
October 20, 2009 at 10:06 PM
HAHAHAHAHAHA!!! Tonight ON STAY! WE UNCOVER THE HARSH REALITY OF LIFE….. ON THE STREET!
Only on Stay!
man, our country is hilarious sometimes!
Report PermalinkDaniel
October 20, 2009 at 10:03 PM
Mate: “MAAATTEEE!!! Check out what’s on!”
Report PermalinkYou: What channel
Mate: Mate…
You: What?! I asked what channel
Mate: MATE…
You: WHAT!?!?
Mate: FFS MATE!
You: *walks away in frustration
Francis
August 19, 2010 at 6:27 PM
A more logical name would be 7three
Report PermalinkFrancis
August 19, 2010 at 6:27 PM
I wonder what shows will be on it though, i have to say im excited.
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