If this trademark application from Channel 7 is actually the name of their upcoming second SD digital channel, then I weep for free-to-air TV. Mediaspy has uncovered a heap of trademark applications from the network, which includes a number of images which all contain the words ‘Mate’ or ‘Channel Mate’.
Despite contacting the network, Mediaspy didn’t actually get confirmation that this is the name for Seven’s second channel, so this remains in the rumour camp for now. After all, it could be some new type of universal remote or something, or some TiVo related gadget. But if it is the name of the second channel, am I alone in thinking it’s the stupidest TV channel name ever?
Joey-Jo-Jo
Friday, October 16, 2009 at 11:51 AMRunning a close 2nd behind Joey-Jo-Jo Junior Shabadoo that’s the worst name I ever heard…
Corey Evans
Friday, October 16, 2009 at 12:12 PMFail.
pete
Friday, October 16, 2009 at 12:53 PMepic fail
Paul
Friday, October 16, 2009 at 1:00 PMWell you’ve got Channel Dave in the UK… went down pretty well, but yeah, Mate sounds pretty awful
Adam
Friday, October 16, 2009 at 1:05 PMWTF!!! at least go was alright an its a decent channel i wont watch this just because of the name i just cant see myself saying im going to watch a tv show on mate
Benjibuls
Friday, October 16, 2009 at 1:06 PMIt says something about how crappy Australian networks are when all we get as new channels are “GO” and “Mate”.
samual
Friday, October 16, 2009 at 1:14 PMiChannel 2.0 ???
Trent Devincenzo
Friday, October 16, 2009 at 7:01 PMdamn!, you beat me to it
RoX
Friday, October 16, 2009 at 1:20 PMOh wow!! I didn’t think it was possible but Syfy in the U.S. DOES have some competition in the lamest name category
Matthew Deshon
Friday, October 16, 2009 at 1:40 PMchannel mate sounds like a token aussie tv g-code replacement. buy the channel mate now only 19.95 or your money back.
Jon Darren
Friday, October 16, 2009 at 1:46 PMMight as well have called it Channel Bonza and be done with it!
Sam Ross
Friday, October 16, 2009 at 2:03 PMits good that we are getting new channels on the free to air network but seriously -_- calling a channel mate is just another addition to the australian stereotype o’well hopefully these are just bad roomers
Peter
Friday, October 16, 2009 at 2:07 PMRemember this is only one possibility… large companies will often register many different designs or names as they put forward a new concept. That MS article seems to be quite deliberaetly cautious too – “a likely choice” and “unconfirmed”.
Matt
Friday, October 16, 2009 at 2:07 PMYeah bad name.
Might as well have called it iChannel 2.0
Rodney
Friday, October 16, 2009 at 2:09 PMThey would have been netter off calling it iChannel7 2.0
Robert
Friday, October 16, 2009 at 2:20 PMI just wait to hear what channels fill the gap between “Go” and “Mate”
Maybe “f*&k” and “yourself” – great lifestyle channels :)
BS
Friday, October 16, 2009 at 2:59 PMIn the words made immortal in this video ( http://www.albinoblacksheep.com/flash/end/php ), all I can say to this decision is … Double-ewe Tee Eff? Mate?
Actually, that’s what I might call it if that’s what they go with.
Sam Pryor
Friday, October 16, 2009 at 3:14 PM@Jon Darren – I’d watch channel Bonza!
Denis Cowcill
Friday, October 16, 2009 at 3:57 PMI don’t care what they call it – just do it, so everyone can then understand what I’ve been saying for some time – that you don’t need a HD set top box, just an SD will get all the channels for normal viewing (unless you want to record from HD or some other use)
Denis
Brian Quick
Friday, October 16, 2009 at 6:44 PM“What channel you watchin’ mate?”
“I’m watching Mate, mate.”
david
Friday, October 16, 2009 at 9:47 PMMaybe it’s going to be channel 8 and a play on words. “Your mate on eight” or whatever.
Alex
Monday, October 19, 2009 at 9:11 AMWhat about “Stay” for a name, that’s at least in direct competition with “Go”.
Daniel
Tuesday, October 20, 2009 at 10:06 PMHAHAHAHAHAHA!!! Tonight ON STAY! WE UNCOVER THE HARSH REALITY OF LIFE….. ON THE STREET!
Only on Stay!
man, our country is hilarious sometimes!
Daniel
Tuesday, October 20, 2009 at 10:03 PMMate: “MAAATTEEE!!! Check out what’s on!”
You: What channel
Mate: Mate…
You: What?! I asked what channel
Mate: MATE…
You: WHAT!?!?
Mate: FFS MATE!
You: *walks away in frustration
Francis
Thursday, August 19, 2010 at 6:27 PMA more logical name would be 7three
Francis
Thursday, August 19, 2010 at 6:27 PMI wonder what shows will be on it though, i have to say im excited.