Software

Apple’s Got A New Video Format: iFrame

8:50AM October 14, 2009 | Matt Buchanan

The most interesting about the iMovie update that dropped yesterday is that it “improves compatibility” with camcorders using the iFrame video format. The iFrame video format, you say? Why yes, it’s a new video format from Apple.

iFrame’s based on industry-standard codecs H.264 and AAC, but it’s got a standard res of 960×540 and it’s designed by Apple “to speed up importing and editing by keeping the content in its native recorded format while editing”.

Currently, the only two camcorders using iFrame are the Sanyo VPC-HD2000A and VPC-FH1A. The question is what other cameras are gonna be using it and how much of a real standard iFrame’s going to be. We all know how much Apple loves setting standards. [Apple via CNET]

Comments

  • matt

    October 14, 2009 at 10:21 AM

    yep, thats apple following standards alright. much better than Microsoft and Sony who make their own formats…

    I had to lol at every second word being iSomething as well.

  • Bennish

    October 14, 2009 at 12:03 PM

    Yeah ’cause quicktime’s done so well…

    • matt

      October 14, 2009 at 6:36 PM

      oh yeah! any good work Apple might have done with standards is completely canceled out and then some by GOD DAMN QUICKTIME!

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