Lee Clow stepped down as the chief creative officer of TBWA/Media Arts Lab, Ad Age reports. Clow and TBWA/Media Arts were responsible for many of Apple’s most popular advertisements.

So, while he’s probably not a household name with the Apple faithful like Steve Jobs, or even Jonathan Ive, Clow left an indelible stamp on the company.

From its “1984″ TV ad to the current Mac vs. PC ads, Clow has played a huge part in shaping the public perception of Apple.

Of all his big branding campaigns, it appears Clow thinks the most highly of the Apple store, saying, “The Apple Store was probably the best ad we ever did…. Everything a brand does is advertising,” according to Print Mag. (via HuffPo).

The Biggie—1984

Think Different Video

The Dancing iPod Ad

Mac Vs. PC

Think Different [Image: Dougintosh]

Think Different [Image: 30 Years of Apple Advertising]

iPod on a train [Image: Mulad]

iPod Parody The iPod ads were so ubiquitous and so popular, that they became a target for parody, and in this case, political protest. Here’s the famous use of the iPod logo to make a point about the Abu Ghraib controversy from a few years back. [Image: Alberti's Window]

Apple Store
The Apple store is a huge retailing success, and it reinforces the brand.

Apple Store

Apple Store [Image: Smartphone]

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