After plenty of half-hearted attempts at mobile video from wireless carriers and Qualcomm, the ATSC has defined a standard that should, at long last, bring live streaming video to our phones. About time we got a DMB equivalent.
Keep in mind we're not talking about the likes of VCast or the like. This is the real deal, live streaming TV straight from the networks to mobile devices. That could mean live sports, live sitcoms, live whatever-you-can-think-of TV on your phone.