Star Trek, merchandising and obsessive fans go hand in hand, so it is not surprising that the new film is being released on an individually numbered 4GB Starfleet insignia USB drive.

Needless to say, the drive is also loaded up with DRM — but you are allowed to run it on five registered devices and burn it to DVD, so it’s not unreasonable. And since it has been deemed as a “collectible”, fans will surely line up to fork over their $US29. [Play via OhGizmo]