They could have taken all sorts of inspiration for naming the “new” Vegemite. They settled on a naming convention cornered by Apple. Lame. Seriously lame. Your comments, please.
They could have taken all sorts of inspiration for naming the “new” Vegemite. They settled on a naming convention cornered by Apple. Lame. Seriously lame. Your comments, please.
Chewy
Sunday, September 27, 2009 at 10:39 PMAccording to the article on news.com.au, they state that, “The move is a bid by the food conglomerate to align the new product with a younger market — and the “cool” credentials of Apple’s iPod and iPhone.”
So, those who would consider themselves “young” or of the “new” generation, go grab a tomato. And of the mass of people who are undoubtedly holding one – if you think the new name is completely bollocks and are thinking Kraft hired a 2 year old to pull the name out of a hat, throw it at Kraft here: http://maps.google.com/maps?f=q&source=s_q&hl=en&geocode=&q=187+Todd+Road+Fishermans+Bend+VIC+3207&sll=37.0625,-95.677068&sspn=45.284089,93.076172&ie=UTF8&z=15&iwloc=A
Adrian
Monday, September 28, 2009 at 12:00 AMSo done it hurts.. from helvetica rounded right down to the 2.0. oh man..
Phormic
Monday, September 28, 2009 at 6:22 AMIt would be much more fair to have something Microsoftian about the name as well, for the sake of balance. What about, “iSnack 2.0 – Breakfast Edition”.
L33t!
Monday, September 28, 2009 at 7:57 AMBooo, Hiss – iLame!
mentallyimpaired
Monday, September 28, 2009 at 9:25 AMWhy not just call it Cheesymite – like it was when it got launched in NZ?
Pricie
Monday, September 28, 2009 at 9:33 AMThat is the problem when an Aussie icon gets sold out to the Yanks. They can’t handle the awesomeness of the real vegemite so they have to soft it up.
Chad
Monday, September 28, 2009 at 10:50 AMShit. And there was me holding back from submitting my ‘Spreadimite’ name.
Bee
Monday, September 28, 2009 at 1:39 PMA nation turns away in disgust.
Piss funny when you consider how much money they’ll loose before they realise how badly they’ve messed up.
Nick Durbridge
Monday, September 28, 2009 at 2:50 PMIt makes sense – a terrible taste deserves a terrible name.
(and for the record my suggestion was Vegelite)
Yagan Kiely
Monday, September 28, 2009 at 5:21 PMTastes like crap too.
Clinton
Monday, September 28, 2009 at 10:25 PMHa! http://is.gd/3KlhL
Craig
Tuesday, September 29, 2009 at 7:08 AMChange the name to ‘Jedivite’ I say. It’s less lame than ‘iSnack 2.0′.
May the cheesy black snack be with you….
Simon
Tuesday, September 29, 2009 at 11:30 AMI threw my jar in the bin as soon as I read this article.
I shouldn’t be so surprised though, with Kraft being owned by Americans.
Out of curiosity, I’d love to see the demographics of the voting committee.
Elly Hart
Tuesday, September 29, 2009 at 11:32 AMI LOVE LOVE LOVE the new Vegemite (although, yeah, the new name iSUCKS). If people are finding it bland compared to the old one, the trick is to spread it like as it if were Nutella — the more the better!
Nato
Tuesday, September 29, 2009 at 2:01 PMI bet Kraft are wishing they could Ctrl + Z that one.
Jack
Tuesday, September 29, 2009 at 3:10 PMThey just don’t have the right to be so stupid as to use a name like that
thomasthethinkengine
Tuesday, September 29, 2009 at 6:15 PMGenius goes hand-in-hand with suicidal tendencies. The marketer who chose this name probably cut off his own ear that same afternoon… Never has such high public awareness been matched with such public outctry.
But the relevant question is whether it’s any good – I’ve reviewed it and revealed the name they *should* have chosen on my blog:
http://thomasthethinkengine.wordpress.com/2009/09/29/isnack-two-point-oh-dear/
SimonB
Tuesday, September 29, 2009 at 9:07 PMSaw the ad on TV over the weekend and laughed out loud as I said OMG. I can’t believe some in all liklyhood highly paid exec signed off on this. “We didn’t expect this degree of feedback”? Idiots. I eat Vegemite 1.0 and I sure as hell won’t be buying iSnack 2.0 (maybe if they’d called it 2.1 or 3.1)