Lamest. Foodstuff Name. Ever.

Gizmodo AU

Screen shot 2009-09-26 at 5.46.16 PMThey could have taken all sorts of inspiration for naming the “new” Vegemite. They settled on a naming convention cornered by Apple. Lame. Seriously lame. Your comments, please.

Discuss

(74 Comments)
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  • [–]

    Andreas Souvleris

    Saturday, September 26, 2009 at 6:24 PM

    Gay, hope Apple sues them to death or something

    • [–]

      Steve

      Saturday, September 26, 2009 at 9:21 PM

      You’re an idiot. You can’t copyright a naming convention.

      • [–]

        Josh

        Sunday, September 27, 2009 at 7:47 PM

        Yeah, theres lots of other non-apple things with the “i”… but food???

    • [–]

      Ben Shuker

      Monday, September 28, 2009 at 8:15 PM

      I don’t understand how this name makes the product gay – could you please explain to me what method you used to establish this products homosexuality.

  • [–]

    Will Barrows

    Saturday, September 26, 2009 at 6:25 PM

    iThink iT iS iOK, iBut iWon’t eB iEating iT.

  • [–]

    Christian

    Saturday, September 26, 2009 at 6:31 PM

    Yeah, it does kinda suck…we laughed when they announced it at the MCG today live…..Could have well been Vegemite 2.0 instead of the i crap…

    I don’t have a suggestion but I know I don’t like it, now to actually taste the stuff!

    anyone done that?

  • [–]

    Steve

    Saturday, September 26, 2009 at 6:38 PM

    Agreed. My eyes popped when I saw the ad. I thought for a second, “that’s gotta be a joke”. But a visit to the website confirmed it.

    Very imaginative, Kraft.

  • [–]

    Ben Toscano

    Saturday, September 26, 2009 at 6:38 PM

    Sitting there watching the footy and I see the naming at quarter time. Shockingly crap!

  • [–]

    Ben Harring-Harris

    Saturday, September 26, 2009 at 6:43 PM

    thats a terrible name.
    absolutely no relevance to what the actual product is…?
    sure i dont mind the taste, but that name is painful.

  • [–]

    Josh

    Saturday, September 26, 2009 at 6:46 PM

    I Wonder if Copy and Paste will be part of iSnack 3.0????

  • [–]

    Graham Baker

    Saturday, September 26, 2009 at 6:53 PM

    They should have called it V Snack….

  • [–]

    Jason felmingham

    Saturday, September 26, 2009 at 7:10 PM

    I saw the ad today when it was launched and I screamed at the TV… WTF!!!

  • [–]

    simon

    Saturday, September 26, 2009 at 7:11 PM

    wtf! i come up with the most awesome ch-easy-mite name, and they cock it up trying to be cool for the tweens.

  • [–]

    Wok

    Saturday, September 26, 2009 at 7:22 PM

    Not origional. Not cool. Probably not going to be a good product.

    Australia should never have let the yanks buy Vegimite.

  • [–]

    Ian Brown

    Saturday, September 26, 2009 at 7:25 PM

    This.
    Is.
    Soooooo.
    Bad.

  • [–]

    Mike

    Saturday, September 26, 2009 at 8:22 PM

    I love how they’ve decided to put real meaning into it by throwing a totally generic, utterly meaningless name on it. Even the kids I’ve spoken to think it’s ridiculous.

  • [–]

    Jeff

    Saturday, September 26, 2009 at 8:28 PM

    I thought this was a joke when I first saw it. Now that I know its for real its an epic Fail.

  • [–]

    Ryan

    Saturday, September 26, 2009 at 8:44 PM

    trying to “appeal” to the youth? Do you think

  • [–]

    Grant

    Saturday, September 26, 2009 at 9:09 PM

    Clearly the result of a brain fart. This is what happens when the people that actually have a clue take the school holidays off on vacation.

  • [–]

    mclean

    Saturday, September 26, 2009 at 9:09 PM

    Shit
    Hit
    It
    T

  • [–]

    Steev

    Saturday, September 26, 2009 at 9:15 PM

    Wasnt there a competition to name it? Id hate to see the other entries if that won it.

  • [–]

    Sam

    Saturday, September 26, 2009 at 9:31 PM

    I can’t believe how terrible that name is.

  • [–]

    eejbm

    Saturday, September 26, 2009 at 9:44 PM

    vSnack 2.0 would have appeared to be the more original obvious choice,,,

  • [–]

    matt

    Saturday, September 26, 2009 at 10:10 PM

    Lame is an understatement. I had some today and it seems all they did was take the flavour out of it. Watered it down so i’s not so shocking to your taste buds. Now, if I know companies, they like to make money, so this makes me think, less flavour equals more spread equals faster run out equals buy more. Shitheads.

  • [–]

    owey

    Saturday, September 26, 2009 at 10:11 PM

    saw the add on tv….. out of princible i will not try nor will i buy or eat such a horrible sounding product i would rather chew on urinal cakes at least they are named what they are.. that is unless they start calling them i-cakes then i will use them for what there intended use is .. simply for my urine as thats all they are worth

  • [–]

    Mael

    Saturday, September 26, 2009 at 10:28 PM

    Well you could read it as ‘iSnack’ or you could read it as ‘iS nack’.

    The later would be most appropriate especially if you look up the meaning of the word ‘nack’ in the urban Dictionary:

    http://www.urbandictionary.com/define.php?term=nack

    ‘Nack is a slang for penis.’

    iSpenis, sounds about right.

  • [–]

    Molokov

    Saturday, September 26, 2009 at 10:29 PM

    I tried this when it was “Name Me” – for something that is made from Vegemite and Cream Cheese it tastes like… well, Vegemite and Cream Cheese. But not enough Vegemite, so I always had to add more.

    Much prefer just standard Vegemite and Margarine.

    Oh and yeah, the name sucks. Why does everything need an i prefixed to it because Apple is popular? Is this like the 90′s where everything had an e prefixed? What’s up next decade? o? I’ll eat some oSnack and play music on my oPod :)

  • [–]

    Jamie

    Saturday, September 26, 2009 at 10:33 PM

    Shame that one of the great Aussie icons has come to this. It’s an embarrassment to kraft and Australia.

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