This just heard over ABC radio while running a hands-on with an OXX music box. Apparently, Kraft is so displeased with the public reaction to the name that they’ve chosen to change it. Well… colour me surprised. Confirmation of this act of mercy as it becomes available.
JB
Wednesday, September 30, 2009 at 3:46 PMIt’s hard to believe that anyone at Kraft ever thought this was actually a good name.
They must employ some pretty clueless people.
GGP
Wednesday, September 30, 2009 at 3:55 PMKraft’s marketing department must be a bunch of out of touch luddites to think that iTouch 2.0 was a winner.
Rook
Wednesday, September 30, 2009 at 3:55 PMI guess it should have been iSnack 2.0 beta…
Wilson Cheng
Wednesday, September 30, 2009 at 4:08 PMso to what? iSnack 2.0 SP1?
steve
Wednesday, September 30, 2009 at 4:18 PMit’s kinda really sad the whole ‘copy Apple coz they are so freakin awesome’ thing! i’ve got plenty of apple products, but i don’t think i’m a fanboy, but what i see nowadays is that even Samsung is copying close to Apple’s iphone marketing.. colors, dancing and so on… it’s eveywhere!!!
what it makes think nowadays is that these companies are sooo godamned lost when it comes to marketing that even their marketing departments have lost touch.. i mean geez… their marketing dept put something out to tender (in this case the public) and it comes back mimicking Apple!!!
if i were CEO of Kraft, i’d fire the whole marketing team!!!
steve
Wednesday, September 30, 2009 at 4:20 PMforgot to add..
the best thing that Vegemite had going was their “happy little vegemites” tune.. NOW THAT WAS AWESOME marketing some 50 years ago!! i love that song!!!
Rhys Keane
Wednesday, September 30, 2009 at 4:30 PMwhy not just new tasting vegimite
moggyx
Wednesday, September 30, 2009 at 4:33 PMfunniest sh!t ever…… if it actually wasn’t a publicity stunt. I would love to be a fly on the wall in the marketing department of Kraft, there might be a few people looking for new jobs soon.
Can you guys get an interview with the tool who came up with the name? That would also make for great amusement.
Tim Vaughan
Wednesday, September 30, 2009 at 4:47 PMAccording to news.com.au,
“The new name has simply not resonated with Australians – particularly the modern technical aspects associated with it,” Kraft corporate affairs boss Simon Talbot said.
dude… sooo lame….
Jude
Wednesday, September 30, 2009 at 4:55 PMThat was the stoopidest name for a product ever!
What’s next, Kleenex iSh!t toilet paper?
Matt
Wednesday, September 30, 2009 at 5:08 PMLike you said, Thank God! What a ridiculous name. ‘i’ anything is ridiculous.
Just call is Cheesymite and get on with it!!! :p
Elly Hart
Wednesday, September 30, 2009 at 8:15 PMThey can’t call it that because Baker’s Delight already own it.
Ian Sampson
Wednesday, September 30, 2009 at 5:12 PMThank goodness sanity and salty vitamin b spreads have prevailed. iSnack 2.0 – what were they thinking.
And no step 6 for you.
Louis
Wednesday, September 30, 2009 at 5:12 PMhaha what a mess up this has been funny to watch it all unjumble its going to be very interesting what the next one is called!
Water Bear
Wednesday, September 30, 2009 at 5:34 PMThanks god, not that i’d buy it, im perfectly capable of combigning my own cheese with vegemite 1.0.
Whats wrong with calling it Vege-cheese spread or something similarly sensible? Or if they really want to appeal to the web 2.0 crowd; Facemite, Vegebook, Myspread.
Ricky
Saturday, October 3, 2009 at 11:43 AM“MySpread” LOL
Daniel
Wednesday, September 30, 2009 at 6:08 PMOH, THANK THE FLYING SPAGHETTI MONSTER!!
Dom Grimm
Wednesday, September 30, 2009 at 7:57 PMConfirmed by SMH:
http://www.smh.com.au/business/kraft-crumbles-isnack20-scrapped-20090930-gc9z.html
Lem
Wednesday, September 30, 2009 at 8:01 PMWorst. Name. Ever.
Since it’s from a competition, must be bad for the people who submitted that is their entry.
Graham Jupp
Wednesday, September 30, 2009 at 9:02 PMYeah… terrible marketing… um maybe?? Kraft probably only got a few million dollars worth of free advertising on national news, tech and other websites that they would never have received with a more mundane name. Brilliant really.
Seriously… would this news ever had made it to Giz if it had been named something else?
However… they now need to get people interested in the followup story… to find out what the real name will be, but I believe news outlets will likely continue the free advertising for them.
aaadrian
Wednesday, September 30, 2009 at 10:48 PMyou should see the TERRIBLE version of this article I stumbled upon on the Giz American site… sad
stavros
Thursday, October 1, 2009 at 12:01 AMtoo bad it tastes average too
Benjamin Sutton
Thursday, October 1, 2009 at 1:42 AMLike K-Man from Newcastle commented on the http://www.smh.com.au/business/kraft-crumbles-isnack20-scrapped-20090930-gc9z.html article, if this really wasn’t a publicity stunt they would just go with whatever name came second in the competition, rather than re-opening it. I’d just go with V-Snack, Snackmite to keep with the whole ‘How Australians enjoy it’ ad campaign. Trying to be tech savvy with a spread is one of the worst marketing ideas I’ve ever heard.
Dean
Thursday, October 1, 2009 at 9:22 AMAs someone already mentioned, this isn’t bad marketing. I’m not going to say that Krafts marketing department should be applauded, but they’ve certainly gotten themselves a lot of publicity through this whole ordeal. If they had’ve called it something like “Cheesey-mite”, which makes more sense, we would’ve all thought “… Cool.”, and would have probably forgotten it by now.
Kraft have said that it was not a publicity stunt, but I find that hard to believe… Anyone with half a mind these days would know that “iSnack 2.0″ would only work for a new computer engineered piece of fruit from Mr. Jobs himself.
Bee
Thursday, October 1, 2009 at 2:40 PM“In the end, I think it was just too out-there, too innovative, too quirky,” said a Kraft representative.
Oh I see! It’s 20,000,000+ Australians that are wrong. We’re just not sophisticated enough to appreciate the urbane wit of their marketing geniuses.
Wankers.
Barb
Thursday, October 1, 2009 at 10:25 PMHa! It’s all so amusing.
They must be kicking themselves with how much money they must of lost in advertising! I mean… people are saying “publicity stunt! publicity stunt!”… but didn’t they get advertising during the *grand final* to launch the product? Not to mention getting all the ads, labeling, etc. done… I think it’s all lost money and bad publicity for Kraft! All in all, an amusing cock up on their behalf. I’d feel sorry for them, but I’ll agree I took offense at “In the end, I think it was just too-out-there, too innovative, too quirky”… ‘too innovative’ ?! We’re the daft ones, are we???