Best Use Of SMS Technology Yet (NSFW)

What you are looking at here is a) a great ad for New Axe Day and Night, b) a semi-naked stunning blonde in transparent lingerie, c) the best use of SMS technology yet, or d) all of the above.

Click image to enlarge

It is pretty simple and absolutely brilliant: To launch a new deodorant in Uruguay, the Lowe Ginkgo agency in Montevideo created an incomplete ad. The ad showed a purrty neekeed girl in a suggestive pose. It didn’t, however, show any of her naughty bits. Instead, it came with the following text:

To complete this ad send AXE to 2345 after 9 pm.

The message would trigger a server to send a multimedia message to your phone with the rest of the ad, so you could complete the image. Absolutely genius. [Direct Daily]


Have you subscribed to Gizmodo Australia's email newsletter? You can also follow us on Facebook, Twitter, Instagram and YouTube.

Trending Stories Right Now