Demoed today at TechCrunch 50, the start up showed software that works with webcams to detect how you feel deep inside or at least how you show it on your face. It can detect smiles, frowns and, I assume, tears.
How are they going to use this? It looks like they have handed it right over to The Man himself. It will be used by ad companies to test responses to ad content. The software can gather data and then create reports on reactions to whatever individuals were looking at. Yes, the ASPCA ad with Sarah McLachlan makes me freakin cry. Do you feel better now Affective Interfaces!?