Sony’s Cybershot Exmor Ad Is Laughably Unfair
The best part is, I don’t even know to whom. Future camera buyers? Other cameras? To Sony’s own Exmor-equipped point-and-shoots, which got this instead of a respectable marketing campaign? In any case, this is dumb. Let us count the ways!
1. It’s a “simulated image”
2. The “conventional sensor” side of this scene looks like a slum; the Exmor half has a big, bright, beautiful building in it
3. The left panel was snapped through a very fast F2.4 lens. The right? Who knows, since it’s not real.
4. We have no idea how long the exposure was. It could’ve been two minutes at ISO 50, for all we know.
5. It’s a “simulated image”
If your new sensors are really, truly good in low light, there are really simple ways to show that, no Photoshopping needed. Come on guys, you’re not selling a Slap Chop. [BoingBoing Gadgets]
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Comments (AU Comments | US Comments)
Sony. Say no more.
geez, i’ve seen better advertisements from high school design classes – can you believe someone got paid massive amounts of money for this?!
This is just mass-market advertising, no surprise really. Knowledgeable ppl like yourselves can spot the marketing crapola they come up with. If ppl do fall for it, well… they should learn to do some research before purchasing.
Think about all the crap that goes on between Mac/PC, Iphone/whatever, Ipod/whatever, IExplorer/Firefox. Some ppl are just follow like sheep.