PS3 Is Now 70 Percent Cheaper To Make, Could Mean Price Cuts

Sean Fallon August 1, 2009 2:45 AM

During a Sony conference call, corporate CEO Nobuyuki Oneda revealed that the PS3 is roughly 70% cheaper to make than it was at launch. Estimates would put that figure at around $US240—down from $US800.

If these figures are correct, that would mean Sony could significantly drop the price of the console and remain profitable. Whether they would actually pull the trigger now remains to be seen, but it seems like the smart move to gain some ground on Microsoft and Nintendo. [Sony via TVG and VG247 via Kotaku]

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(2 Comments)

[–]
Luke Santillo
Monday, August 3, 2009 at 5:57 PM
Yes But We Are Talking About Sony Here….

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[–]
slingback
Monday, August 3, 2009 at 8:34 PM
Seems to me the damage to the Playstation brand is done. 3rd place out of the gate, third place on the podium.
Sony have a massive (impossible) battle ahead if they hope PS3 to regain even a shadow of the marketshare PS2 had last gen.
Time will tell if Sony will follow this stumble with a fall, like so many before them?

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