Samsung’s Holographic Gesture-Based Eye Candy Upstages Product Announcement

At the announcement of their new superfast Jet phone, Samsung used used Project Natal-esque holographic gestures for effect. The Jet seems cool, but we just want to hear more about the holographic gimmickry!

Designed by Korean firm D’strict, the tech is a combination of infrared motion sensing and 3D imagery, pretty much like Microsoft’s Project Natal. It’s not quite as seamless as Natal, but given that it’s main purpose is just to add a little flash to a mobile phone announcement, we’re awfully impressed—and distracted. Check out the video below for a clip of one of the announcements, and you’ll see what we mean. [Fast Company]

Samsungmobile Jet making film from d'strict on Vimeo.