Cameras

Olympus Stop Motion E-P1 Ad Is A Great Idea (Also, Someone Else’s)

7:40PM July 10, 2009 | John Herrman

The Olympus Pen E-P1 is a beautiful Micro Four Thirds re-imagining of the famous Pen half-frame DSLR from the 1960s. So it’s only suitable that the most distinctive part of their advertising campaign is, ahem, inspired by a previous work.

Above, you see Olympus’ “The PEN Story,” a charming collection of some 9600 prints strung together in stop motion animation. From the video’s YouTube description:

This is the PEN Story in stop motion. We shot 60.000 pictures, developed 9.600 prints and shot over 1.800 pictures again. No post production! Thanks to all the stop motion artists who inspired us. We hope you enjoy :-) Song & Lyrics by Johannes Stankowski
Produced and Arranged by Michael Kadelbach.

Thanks all around! Thanks for everyone! Now watch this:

That’s “Stop motion with wolf and pig,” a video made by this Japanese fellow. The aesthetic similarities are obvious, but forgivable. The conceptual similarities? Not so much. Our tipster:

From the beginning with opening envelope, to the stairs, trains, swimming, the whole thing is a complete rip off. Kind of crosses the line between inspiration and theft. Unless they hired him to do it, which seems unlikely.

That Olympus didn’t directly thank Mr. Wolf ‘n Pig doesn’t take away from the fact that their video is equally—if not more—technically impressive than the one that inspired it, but it couldn’t hurt to at least acknowledge the poor kid’s work a little more directly. [Thanks, Nick B! <— (see, that wasn't so bad!)]


Comments

  • LGWS

    July 11, 2009 at 10:11 AM

    2 things: is that the NY skyline in the background, after the pyramids? shouldn’t the twin towers be there at that point in the timeline?

    and the wife and kids seem to be missing for about 25 years… and then turn up in the family portrait at the end?

    olympus’ advertising byline: “Buy our camera, and leave your family to use it!”

  • Ash Nallawalla

    July 11, 2009 at 1:27 PM

    Great inspiration (the original guy’s). Reminds me of the 1979-80 Toyota ads in the US that showed a guy jumping into the air with the slogan “Oh what a feeling to drive – Toyota!”.

    The slogan in the Australian ad was “Oh what a feeling – Toyota!” Same format – guy jumping up.

    In 1989 I mentioned this to a guy in my office who said he knew the person who produced the Aussie ad and that he had ripped off the US version.

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